SoK: Watermarking for AI-Generated Content

As the outputs of generative AI (GenAI) techniques improve in quality, it becomes increasingly challenging to distinguish them from human-created content. Watermarking schemes are a promising approach to address the problem of distinguishing between AI and human-generated content. These schemes embed hidden signals within AI-generated content to enable reliable detection. While watermarking is not a silver bullet for addressing all risks associated with GenAI, it can play a crucial role in enhancing AI safety and trustworthiness by combating misinformation and deception. This paper presents a comprehensive overview of watermarking techniques for GenAI, beginning with the need for watermarking from historical and regulatory perspectives. We formalize the definitions and desired properties of watermarking schemes and examine the key objectives and threat models for existing approaches. Practical evaluation strategies are also explored, providing insights into the development of robust watermarking techniques capable of resisting various attacks. Additionally, we review recent representative works, highlight open challenges, and discuss potential directions for this emerging field. By offering a thorough understanding of watermarking in GenAI, this work aims to guide researchers in advancing watermarking methods and applications, and support policymakers in addressing the broader implications of GenAI.

Publicly Detectable Watermarking for Language Models

We construct the first provable watermarking scheme for language models with public detectability or verifiability: we use a private key for watermarking and a public key for watermark detection. Our protocol is the first watermarking scheme that does not embed a statistical signal in generated text. Rather, we directly embed a publicly-verifiable cryptographic signature using a form of rejection sampling. We show that our construction meets strong formal security guarantees and preserves many desirable properties found in schemes in the private-key watermarking setting. In particular, our watermarking scheme retains distortion-freeness and model agnosticity. We implement our scheme and make empirical measurements over open models in the 7B parameter range. Our experiments suggest that our watermarking scheme meets our formal claims while preserving text quality.