Multi-turn Evaluation of Anthropomorphic Behaviours in Large Language Models

The tendency of users to anthropomorphise large language models (LLMs) is of growing interest to AI developers, researchers, and policy-makers. Here, we present a novel method for empirically evaluating anthropomorphic LLM behaviours in realistic and varied settings. Going beyond single-turn static benchmarks, we contribute three methodological advances in state-of-the-art (SOTA) LLM evaluation. First, we develop a multi-turn evaluation of 14 anthropomorphic behaviours. Second, we present a scalable, automated approach by employing simulations of user interactions. Third, we conduct an interactive, large-scale human subject study (N=1101) to validate that the model behaviours we measure predict real users' anthropomorphic perceptions. We find that all SOTA LLMs evaluated exhibit similar behaviours, characterised by relationship-building (e.g., empathy and validation) and first-person pronoun use, and that the majority of behaviours only first occur after multiple turns. Our work lays an empirical foundation for investigating how design choices influence anthropomorphic model behaviours and for progressing the ethical debate on the desirability of these behaviours. It also showcases the necessity of multi-turn evaluations for complex social phenomena in human-AI interaction.

Imagen 3

We introduce Imagen 3, a latent diffusion model that generates high quality images from text prompts. We describe our quality and responsibility evaluations. Imagen 3 is preferred over other state-of-the-art (SOTA) models at the time of evaluation. In addition, we discuss issues around safety and representation, as well as methods we used to minimize the potential harm of our models.

STAR: SocioTechnical Approach to Red Teaming Language Models

This research introduces STAR, a sociotechnical framework that improves on current best practices for red teaming safety of large language models. STAR makes two key contributions: it enhances steerability by generating parameterised instructions for human red teamers, leading to improved coverage of the risk surface. Parameterised instructions also provide more detailed insights into model failures at no increased cost. Second, STAR improves signal quality by matching demographics to assess harms for specific groups, resulting in more sensitive annotations. STAR further employs a novel step of arbitration to leverage diverse viewpoints and improve label reliability, treating disagreement not as noise but as a valuable contribution to signal quality.

A Mechanism-Based Approach to Mitigating Harms from Persuasive Generative AI

Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making. Generative AI presents a new risk profile of persuasion due the opportunity for reciprocal exchange and prolonged interactions. This has led to growing concerns about harms from AI persuasion and how they can be mitigated, highlighting the need for a systematic study of AI persuasion. The current definitions of AI persuasion are unclear and related harms are insufficiently studied. Existing harm mitigation approaches prioritise harms from the outcome of persuasion over harms from the process of persuasion. In this paper, we lay the groundwork for the systematic study of AI persuasion. We first put forward definitions of persuasive generative AI. We distinguish between rationally persuasive generative AI, which relies on providing relevant facts, sound reasoning, or other forms of trustworthy evidence, and manipulative generative AI, which relies on taking advantage of cognitive biases and heuristics or misrepresenting information. We also put forward a map of harms from AI persuasion, including definitions and examples of economic, physical, environmental, psychological, sociocultural, political, privacy, and autonomy harm. We then introduce a map of mechanisms that contribute to harmful persuasion. Lastly, we provide an overview of approaches that can be used to mitigate against process harms of persuasion, including prompt engineering for manipulation classification and red teaming. Future work will operationalise these mitigations and study the interaction between different types of mechanisms of persuasion.