A Cyclical Route Linking Fundamental Mechanism and AI Algorithm: An Example from Poisson's Ratio in Amorphous Networks

"AI for science" is widely recognized as a future trend in the development of scientific research. Currently, although machine learning algorithms have played a crucial role in scientific research with numerous successful cases, relatively few instances exist where AI assists researchers in uncovering the underlying physical mechanisms behind a certain phenomenon and subsequently using that mechanism to improve machine learning algorithms' efficiency. This article uses the investigation into the relationship between extreme Poisson's ratio values and the structure of amorphous networks as a case study to illustrate how machine learning methods can assist in revealing underlying physical mechanisms. Upon recognizing that the Poisson's ratio relies on the low-frequency vibrational modes of dynamical matrix, we can then employ a convolutional neural network, trained on the dynamical matrix instead of traditional image recognition, to predict the Poisson's ratio of amorphous networks with a much higher efficiency. Through this example, we aim to showcase the role that artificial intelligence can play in revealing fundamental physical mechanisms, which subsequently improves the machine learning algorithms significantly.

Enhancing Dynamic Image Advertising with Vision-Language Pre-training

In the multimedia era, image is an effective medium in search advertising. Dynamic Image Advertising (DIA), a system that matches queries with ad images and generates multimodal ads, is introduced to improve user experience and ad revenue. The core of DIA is a query-image matching module performing ad image retrieval and relevance modeling. Current query-image matching suffers from limited and inconsistent data, and insufficient cross-modal interaction. Also, the separate optimization of retrieval and relevance models affects overall performance. To address this issue, we propose a vision-language framework consisting of two parts. First, we train a base model on large-scale image-text pairs to learn general multimodal representation. Then, we fine-tune the base model on advertising business data, unifying relevance modeling and retrieval through multi-objective learning. Our framework has been implemented in Baidu search advertising system "Phoneix Nest". Online evaluation shows that it improves cost per mille (CPM) and click-through rate (CTR) by 1.04% and 1.865%.

Boost CTR Prediction for New Advertisements via Modeling Visual Content

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user behaviors are not feasible to describe new ads without previous interactions with users. To overcome the limitations of behavior ID features in modeling new ads, we exploit the visual content in ads to boost the performance of CTR prediction models. Specifically, we map each ad into a set of visual IDs based on its visual content. These visual IDs are further used for generating the visual embedding for enhancing CTR prediction models. We formulate the learning of visual IDs into a supervised quantization problem. Due to a lack of class labels for commercial images in advertisements, we exploit image textual descriptions as the supervision to optimize the image extractor for generating effective visual IDs. Meanwhile, since the hard quantization is non-differentiable, we soften the quantization operation to make it support the end-to-end network training. After mapping each image into visual IDs, we learn the embedding for each visual ID based on the historical user-ad interactions accumulated in the past. Since the visual ID embedding depends only on the visual content, it generalizes well to new ads. Meanwhile, the visual ID embedding complements the ad behavior ID embedding. Thus, it can considerably boost the performance of the CTR prediction models previously relying on behavior ID features for both new ads and ads that have accumulated rich user behaviors. After incorporating the visual ID embedding in the CTR prediction model of Baidu online advertising, the average CTR of ads improves by 1.46%, and the total charge increases by 1.10%.