Just KIDDIN: Knowledge Infusion and Distillation for Detection of INdecent Memes

Toxicity identification in online multimodal environments remains a challenging task due to the complexity of contextual connections across modalities (e.g., textual and visual). In this paper, we propose a novel framework that integrates Knowledge Distillation (KD) from Large Visual Language Models (LVLMs) and knowledge infusion to enhance the performance of toxicity detection in hateful memes. Our approach extracts sub-knowledge graphs from ConceptNet, a large-scale commonsense Knowledge Graph (KG) to be infused within a compact VLM framework. The relational context between toxic phrases in captions and memes, as well as visual concepts in memes enhance the model's reasoning capabilities. Experimental results from our study on two hate speech benchmark datasets demonstrate superior performance over the state-of-the-art baselines across AU-ROC, F1, and Recall with improvements of 1.1%, 7%, and 35%, respectively. Given the contextual complexity of the toxicity detection task, our approach showcases the significance of learning from both explicit (i.e. KG) as well as implicit (i.e. LVLMs) contextual cues incorporated through a hybrid neurosymbolic approach. This is crucial for real-world applications where accurate and scalable recognition of toxic content is critical for creating safer online environments.

Improving Contextual Congruence Across Modalities for Effective Multimodal Marketing using Knowledge-infused Learning

The prevalence of smart devices with the ability to capture moments in multiple modalities has enabled users to experience multimodal information online. However, large Language (LLMs) and Vision models (LVMs) are still limited in capturing holistic meaning with cross-modal semantic relationships. Without explicit, common sense knowledge (e.g., as a knowledge graph), Visual Language Models (VLMs) only learn implicit representations by capturing high-level patterns in vast corpora, missing essential contextual cross-modal cues. In this work, we design a framework to couple explicit commonsense knowledge in the form of knowledge graphs with large VLMs to improve the performance of a downstream task, predicting the effectiveness of multi-modal marketing campaigns. While the marketing application provides a compelling metric for assessing our methods, our approach enables the early detection of likely persuasive multi-modal campaigns and the assessment and augmentation of marketing theory.