Auditing and Mitigating Cultural Bias in LLMs

Culture fundamentally shapes people's reasoning, behavior, and communication. Generative artificial intelligence (AI) technologies may cause a shift towards a dominant culture. As people increasingly use AI to expedite and even automate various professional and personal tasks, cultural values embedded in AI models may bias authentic expression. We audit large language models for cultural bias, comparing their responses to nationally representative survey data, and evaluate country-specific prompting as a mitigation strategy. We find that GPT-4, 3.5 and 3 exhibit cultural values resembling English-speaking and Protestant European countries. Our mitigation strategy reduces cultural bias in recent models but not for all countries/territories. To avoid cultural bias in generative AI, especially in high-stakes contexts, we suggest using culture matching and ongoing cultural audits.

Augmenting Holistic Review in University Admission using Natural Language Processing for Essays and Recommendation Letters

University admission at many highly selective institutions uses a holistic review process, where all aspects of the application, including protected attributes (e.g., race, gender), grades, essays, and recommendation letters are considered, to compose an excellent and diverse class. In this study, we empirically evaluate how influential protected attributes are for predicting admission decisions using a machine learning (ML) model, and in how far textual information (e.g., personal essay, teacher recommendation) may substitute for the loss of protected attributes in the model. Using data from 14,915 applicants to an undergraduate admission office at a selective U.S. institution in the 2022-2023 cycle, we find that the exclusion of protected attributes from the ML model leads to substantially reduced admission-prediction performance. The inclusion of textual information via both a TF-IDF representation and a Latent Dirichlet allocation (LDA) model partially restores model performance, but does not appear to provide a full substitute for admitting a similarly diverse class. In particular, while the text helps with gender diversity, the proportion of URM applicants is severely impacted by the exclusion of protected attributes, and the inclusion of new attributes generated from the textual information does not recover this performance loss.

On the limits of algorithmic prediction across the globe

The impact of predictive algorithms on people's lives and livelihoods has been noted in medicine, criminal justice, finance, hiring and admissions. Most of these algorithms are developed using data and human capital from highly developed nations. We tested how well predictive models of human behavior trained in a developed country generalize to people in less developed countries by modeling global variation in 200 predictors of academic achievement on nationally representative student data for 65 countries. Here we show that state-of-the-art machine learning models trained on data from the United States can predict achievement with high accuracy and generalize to other developed countries with comparable accuracy. However, accuracy drops linearly with national development due to global variation in the importance of different achievement predictors, providing a useful heuristic for policymakers. Training the same model on national data yields high accuracy in every country, which highlights the value of local data collection.

Artificial intelligence in communication impacts language and social relationships

Artificial intelligence (AI) is now widely used to facilitate social interaction, but its impact on social relationships and communication is not well understood. We study the social consequences of one of the most pervasive AI applications: algorithmic response suggestions ("smart replies"). Two randomized experiments (n = 1036) provide evidence that a commercially-deployed AI changes how people interact with and perceive one another in pro-social and anti-social ways. We find that using algorithmic responses increases communication efficiency, use of positive emotional language, and positive evaluations by communication partners. However, consistent with common assumptions about the negative implications of AI, people are evaluated more negatively if they are suspected to be using algorithmic responses. Thus, even though AI can increase communication efficiency and improve interpersonal perceptions, it risks changing users' language production and continues to be viewed negatively.