Proactive Recommendation in Social Networks: Steering User Interest via Neighbor Influence

Recommending items solely catering to users' historical interests narrows users' horizons. Recent works have considered steering target users beyond their historical interests by directly adjusting items exposed to them. However, the recommended items for direct steering might not align perfectly with users' interests evolution, detrimentally affecting target users' experience. To avoid this issue, we propose a new task named Proactive Recommendation in Social Networks (PRSN) that indirectly steers users' interest by utilizing the influence of social neighbors, i.e., indirect steering by adjusting the exposure of a target item to target users' neighbors. The key to PRSN lies in answering an interventional question: what would a target user's feedback be on a target item if the item is exposed to the user's different neighbors? To answer this question, we resort to causal inference and formalize PRSN as: (1) estimating the potential feedback of a user on an item, under the network interference by the item's exposure to the user's neighbors; and (2) adjusting the exposure of a target item to target users' neighbors to trade off steering performance and the damage to the neighbors' experience. To this end, we propose a Neighbor Interference Recommendation (NIRec) framework with two key modules: (1)an interference representation-based estimation module for modeling potential feedback; and (2) a post-learning-based optimization module for optimizing a target item's exposure to trade off steering performance and the neighbors' experience by greedy search. We conduct extensive semi-simulation experiments based on three real-world datasets, validating the steering effectiveness of NIRec.

Debias Can be Unreliable: Mitigating Bias Issue in Evaluating Debiasing Recommendation

Recent work has improved recommendation models remarkably by equipping them with debiasing methods. Due to the unavailability of fully-exposed datasets, most existing approaches resort to randomly-exposed datasets as a proxy for evaluating debiased models, employing traditional evaluation scheme to represent the recommendation performance. However, in this study, we reveal that traditional evaluation scheme is not suitable for randomly-exposed datasets, leading to inconsistency between the Recall performance obtained using randomly-exposed datasets and that obtained using fully-exposed datasets. Such inconsistency indicates the potential unreliability of experiment conclusions on previous debiasing techniques and calls for unbiased Recall evaluation using randomly-exposed datasets. To bridge the gap, we propose the Unbiased Recall Evaluation (URE) scheme, which adjusts the utilization of randomly-exposed datasets to unbiasedly estimate the true Recall performance on fully-exposed datasets. We provide theoretical evidence to demonstrate the rationality of URE and perform extensive experiments on real-world datasets to validate its soundness.

Reformulating Conversational Recommender Systems as Tri-Phase Offline Policy Learning

Existing Conversational Recommender Systems (CRS) predominantly utilize user simulators for training and evaluating recommendation policies. These simulators often oversimplify the complexity of user interactions by focusing solely on static item attributes, neglecting the rich, evolving preferences that characterize real-world user behavior. This limitation frequently leads to models that perform well in simulated environments but falter in actual deployment. Addressing these challenges, this paper introduces the Tri-Phase Offline Policy Learning-based Conversational Recommender System (TPCRS), which significantly reduces dependency on real-time interactions and mitigates overfitting issues prevalent in traditional approaches. TPCRS integrates a model-based offline learning strategy with a controllable user simulation that dynamically aligns with both personalized and evolving user preferences. Through comprehensive experiments, TPCRS demonstrates enhanced robustness, adaptability, and accuracy in recommendations, outperforming traditional CRS models in diverse user scenarios. This approach not only provides a more realistic evaluation environment but also facilitates a deeper understanding of user behavior dynamics, thereby refining the recommendation process.

Variable Substitution and Bilinear Programming for Aligning Partially Overlapping Point Sets

In many applications, the demand arises for algorithms capable of aligning partially overlapping point sets while remaining invariant to the corresponding transformations. This research presents a method designed to meet such requirements through minimization of the objective function of the robust point matching (RPM) algorithm. First, we show that the RPM objective is a cubic polynomial. Then, through variable substitution, we transform the RPM objective to a quadratic function. Leveraging the convex envelope of bilinear monomials, we proceed to relax the resulting objective function, thus obtaining a lower bound problem that can be conveniently decomposed into distinct linear assignment and low-dimensional convex quadratic program components, both amenable to efficient optimization. Furthermore, a branch-and-bound (BnB) algorithm is devised, which solely branches over the transformation parameters, thereby boosting convergence rate. Empirical evaluations demonstrate better robustness of the proposed methodology against non-rigid deformation, positional noise, and outliers, particularly in scenarios where outliers remain distinct from inliers, when compared with prevailing state-of-the-art approaches.

Proactive Recommendation with Iterative Preference Guidance

Recommender systems mainly tailor personalized recommendations according to user interests learned from user feedback. However, such recommender systems passively cater to user interests and even reinforce existing interests in the feedback loop, leading to problems like filter bubbles and opinion polarization. To counteract this, proactive recommendation actively steers users towards developing new interests in a target item or topic by strategically modulating recommendation sequences. Existing work for proactive recommendation faces significant hurdles: 1) overlooking the user feedback in the guidance process; 2) lacking explicit modeling of the guiding objective; and 3) insufficient flexibility for integration into existing industrial recommender systems. To address these issues, we introduce an Iterative Preference Guidance (IPG) framework. IPG performs proactive recommendation in a flexible post-processing manner by ranking items according to their IPG scores that consider both interaction probability and guiding value. These scores are explicitly estimated with iteratively updated user representation that considers the most recent user interactions. Extensive experiments validate that IPG can effectively guide user interests toward target interests with a reasonable trade-off in recommender accuracy. The code is available at https://github.com/GabyUSTC/IPG-Rec.