Hashtag Re-Appropriation for Audience Control on Recommendation-Driven Social Media Xiaohongshu (rednote)

Algorithms have played a central role in personalized recommendations on social media. However, they also present significant obstacles for content creators trying to predict and manage their audience reach. This issue is particularly challenging for marginalized groups seeking to maintain safe spaces. Our study explores how women on Xiaohongshu (rednote), a recommendation-driven social platform, proactively re-appropriate hashtags (e.g., #Baby Supplemental Food) by using them in posts unrelated to their literal meaning. The hashtags were strategically chosen from topics that would be uninteresting to the male audience they wanted to block. Through a mixed-methods approach, we analyzed the practice of hashtag re-appropriation based on 5,800 collected posts and interviewed 24 active users from diverse backgrounds to uncover users' motivations and reactions towards the re-appropriation. This practice highlights how users can reclaim agency over content distribution on recommendation-driven platforms, offering insights into self-governance within algorithmic-centered power structures.

ValueCompass: A Framework of Fundamental Values for Human-AI Alignment

As AI systems become more advanced, ensuring their alignment with a diverse range of individuals and societal values becomes increasingly critical. But how can we capture fundamental human values and assess the degree to which AI systems align with them? We introduce ValueCompass, a framework of fundamental values, grounded in psychological theory and a systematic review, to identify and evaluate human-AI alignment. We apply ValueCompass to measure the value alignment of humans and language models (LMs) across four real-world vignettes: collaborative writing, education, public sectors, and healthcare. Our findings uncover risky misalignment between humans and LMs, such as LMs agreeing with values like "Choose Own Goals", which are largely disagreed by humans. We also observe values vary across vignettes, underscoring the necessity for context-aware AI alignment strategies. This work provides insights into the design space of human-AI alignment, offering foundations for developing AI that responsibly reflects societal values and ethics.

Towards Bidirectional Human-AI Alignment: A Systematic Review for Clarifications, Framework, and Future Directions

Recent advancements in general-purpose AI have highlighted the importance of guiding AI systems towards the intended goals, ethical principles, and values of individuals and groups, a concept broadly recognized as alignment. However, the lack of clarified definitions and scopes of human-AI alignment poses a significant obstacle, hampering collaborative efforts across research domains to achieve this alignment. In particular, ML- and philosophy-oriented alignment research often views AI alignment as a static, unidirectional process (i.e., aiming to ensure that AI systems' objectives match humans) rather than an ongoing, mutual alignment problem [429]. This perspective largely neglects the long-term interaction and dynamic changes of alignment. To understand these gaps, we introduce a systematic review of over 400 papers published between 2019 and January 2024, spanning multiple domains such as Human-Computer Interaction (HCI), Natural Language Processing (NLP), Machine Learning (ML), and others. We characterize, define and scope human-AI alignment. From this, we present a conceptual framework of "Bidirectional Human-AI Alignment" to organize the literature from a human-centered perspective. This framework encompasses both 1) conventional studies of aligning AI to humans that ensures AI produces the intended outcomes determined by humans, and 2) a proposed concept of aligning humans to AI, which aims to help individuals and society adjust to AI advancements both cognitively and behaviorally. Additionally, we articulate the key findings derived from literature analysis, including discussions about human values, interaction techniques, and evaluations. To pave the way for future studies, we envision three key challenges for future directions and propose examples of potential future solutions.