PERSONA: A Reproducible Testbed for Pluralistic Alignment

The rapid advancement of language models (LMs) necessitates robust alignment with diverse user values. However, current preference optimization approaches often fail to capture the plurality of user opinions, instead reinforcing majority viewpoints and marginalizing minority perspectives. We introduce PERSONA, a reproducible test bed designed to evaluate and improve pluralistic alignment of LMs. We procedurally generate diverse user profiles from US census data, resulting in 1,586 synthetic personas with varied demographic and idiosyncratic attributes. We then generate a large-scale evaluation dataset containing 3,868 prompts and 317,200 feedback pairs obtained from our synthetic personas. Leveraging this dataset, we systematically evaluate LM capabilities in role-playing diverse users, verified through human judges, and the establishment of both a benchmark, PERSONA Bench, for pluralistic alignment approaches as well as an extensive dataset to create new and future benchmarks. The full dataset and benchmarks are available here: https://www.synthlabs.ai/research/persona.

Suppressing Pink Elephants with Direct Principle Feedback

Existing methods for controlling language models, such as RLHF and Constitutional AI, involve determining which LLM behaviors are desirable and training them into a language model. However, in many cases, it is desirable for LLMs to be controllable at inference time, so that they can be used in multiple contexts with diverse needs. We illustrate this with the Pink Elephant Problem: instructing an LLM to avoid discussing a certain entity (a ``Pink Elephant''), and instead discuss a preferred entity (``Grey Elephant''). We apply a novel simplification of Constitutional AI, Direct Principle Feedback, which skips the ranking of responses and uses DPO directly on critiques and revisions. Our results show that after DPF fine-tuning on our synthetic Pink Elephants dataset, our 13B fine-tuned LLaMA 2 model significantly outperforms Llama-2-13B-Chat and a prompted baseline, and performs as well as GPT-4 in on our curated test set assessing the Pink Elephant Problem.