Generating human-like and adaptive trajectories is essential for autonomous driving in dynamic environments. While generative models have shown promise in synthesizing feasible trajectories, they often fail to capture the nuanced variability of human driving styles due to dataset biases and distributional shifts. To address this, we introduce TrajHF, a human feedback-driven finetuning framework for generative trajectory models, designed to align motion planning with diverse driving preferences. TrajHF incorporates multi-conditional denoiser and reinforcement learning with human feedback to refine multi-modal trajectory generation beyond conventional imitation learning. This enables better alignment with human driving preferences while maintaining safety and feasibility constraints. TrajHF achieves PDMS of 93.95 on NavSim benchmark, significantly exceeding other methods. TrajHF sets a new paradigm for personalized and adaptable trajectory generation in autonomous driving.