Graph with Sequence: Broad-Range Semantic Modeling for Fake News Detection

The rapid proliferation of fake news on social media threatens social stability, creating an urgent demand for more effective detection methods. While many promising approaches have emerged, most rely on content analysis with limited semantic depth, leading to suboptimal comprehension of news content.To address this limitation, capturing broader-range semantics is essential yet challenging, as it introduces two primary types of noise: fully connecting sentences in news graphs often adds unnecessary structural noise, while highly similar but authenticity-irrelevant sentences introduce feature noise, complicating the detection process. To tackle these issues, we propose BREAK, a broad-range semantics model for fake news detection that leverages a fully connected graph to capture comprehensive semantics while employing dual denoising modules to minimize both structural and feature noise. The semantic structure denoising module balances the graph's connectivity by iteratively refining it between two bounds: a sequence-based structure as a lower bound and a fully connected graph as the upper bound. This refinement uncovers label-relevant semantic interrelations structures. Meanwhile, the semantic feature denoising module reduces noise from similar semantics by diversifying representations, aligning distinct outputs from the denoised graph and sequence encoders using KL-divergence to achieve feature diversification in high-dimensional space. The two modules are jointly optimized in a bi-level framework, enhancing the integration of denoised semantics into a comprehensive representation for detection. Extensive experiments across four datasets demonstrate that BREAK significantly outperforms existing methods in identifying fake news. Code is available at https://anonymous.4open.science/r/BREAK.

Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing

Uplift modeling, vital in online marketing, seeks to accurately measure the impact of various strategies, such as coupons or discounts, on different users by predicting the Individual Treatment Effect (ITE). In an e-commerce setting, user behavior follows a defined sequential chain, including impression, click, and conversion. Marketing strategies exert varied uplift effects at each stage within this chain, impacting metrics like click-through and conversion rate. Despite its utility, existing research has neglected to consider the inter-task across all stages impacts within a specific treatment and has insufficiently utilized the treatment information, potentially introducing substantial bias into subsequent marketing decisions. We identify these two issues as the chain-bias problem and the treatment-unadaptive problem. This paper introduces the Entire Chain UPlift method with context-enhanced learning (ECUP), devised to tackle these issues. ECUP consists of two primary components: 1) the Entire Chain-Enhanced Network, which utilizes user behavior patterns to estimate ITE throughout the entire chain space, models the various impacts of treatments on each task, and integrates task prior information to enhance context awareness across all stages, capturing the impact of treatment on different tasks, and 2) the Treatment-Enhanced Network, which facilitates fine-grained treatment modeling through bit-level feature interactions, thereby enabling adaptive feature adjustment. Extensive experiments on public and industrial datasets validate ECUPs effectiveness. Moreover, ECUP has been deployed on the Meituan food delivery platform, serving millions of daily active users, with the related dataset released for future research.

Emulating Reader Behaviors for Fake News Detection

The wide dissemination of fake news has affected our lives in many aspects, making fake news detection important and attracting increasing attention. Existing approaches make substantial contributions in this field by modeling news from a single-modal or multi-modal perspective. However, these modal-based methods can result in sub-optimal outcomes as they ignore reader behaviors in news consumption and authenticity verification. For instance, they haven't taken into consideration the component-by-component reading process: from the headline, images, comments, to the body, which is essential for modeling news with more granularity. To this end, we propose an approach of Emulating the behaviors of readers (Ember) for fake news detection on social media, incorporating readers' reading and verificating process to model news from the component perspective thoroughly. Specifically, we first construct intra-component feature extractors to emulate the behaviors of semantic analyzing on each component. Then, we design a module that comprises inter-component feature extractors and a sequence-based aggregator. This module mimics the process of verifying the correlation between components and the overall reading and verification sequence. Thus, Ember can handle the news with various components by emulating corresponding sequences. We conduct extensive experiments on nine real-world datasets, and the results demonstrate the superiority of Ember.