External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Understanding Capacity-Driven Scale-Out Neural Recommendation Inference

Deep learning recommendation models have grown to the terabyte scale. Traditional serving schemes--that load entire models to a single server--are unable to support this scale. One approach to support this scale is with distributed serving, or distributed inference, which divides the memory requirements of a single large model across multiple servers. This work is a first-step for the systems research community to develop novel model-serving solutions, given the huge system design space. Large-scale deep recommender systems are a novel workload and vital to study, as they consume up to 79% of all inference cycles in the data center. To that end, this work describes and characterizes scale-out deep learning recommendation inference using data-center serving infrastructure. This work specifically explores latency-bounded inference systems, compared to the throughput-oriented training systems of other recent works. We find that the latency and compute overheads of distributed inference are largely a result of a model's static embedding table distribution and sparsity of input inference requests. We further evaluate three embedding table mapping strategies of three DLRM-like models and specify challenging design trade-offs in terms of end-to-end latency, compute overhead, and resource efficiency. Overall, we observe only a marginal latency overhead when the data-center scale recommendation models are served with the distributed inference manner--P99 latency is increased by only 1% in the best case configuration. The latency overheads are largely a result of the commodity infrastructure used and the sparsity of embedding tables. Even more encouragingly, we also show how distributed inference can account for efficiency improvements in data-center scale recommendation serving.