Smart Multi-Modal Search: Contextual Sparse and Dense Embedding Integration in Adobe Express

As user content and queries become increasingly multi-modal, the need for effective multi-modal search systems has grown. Traditional search systems often rely on textual and metadata annotations for indexed images, while multi-modal embeddings like CLIP enable direct search using text and image embeddings. However, embedding-based approaches face challenges in integrating contextual features such as user locale and recency. Building a scalable multi-modal search system requires fine-tuning several components. This paper presents a multi-modal search architecture and a series of AB tests that optimize embeddings and multi-modal technologies in Adobe Express template search. We address considerations such as embedding model selection, the roles of embeddings in matching and ranking, and the balance between dense and sparse embeddings. Our iterative approach demonstrates how utilizing sparse, dense, and contextual features enhances short and long query search, significantly reduces null rates (over 70\%), and increases click-through rates (CTR). Our findings provide insights into developing robust multi-modal search systems, thereby enhancing relevance for complex queries.

Hide and Seek: Fingerprinting Large Language Models with Evolutionary Learning

As content generated by Large Language Model (LLM) has grown exponentially, the ability to accurately identify and fingerprint such text has become increasingly crucial. In this work, we introduce a novel black-box approach for fingerprinting LLMs, achieving an impressive 72% accuracy in identifying the correct family of models (Such as Llama, Mistral, Gemma, etc) among a lineup of LLMs. We present an evolutionary strategy that leverages the capabilities of one LLM to discover the most salient features for identifying other LLMs. Our method employs a unique "Hide and Seek" algorithm, where an Auditor LLM generates discriminative prompts, and a Detective LLM analyzes the responses to fingerprint the target models. This approach not only demonstrates the feasibility of LLM-driven model identification but also reveals insights into the semantic manifolds of different LLM families. By iteratively refining prompts through in-context learning, our system uncovers subtle distinctions between model outputs, providing a powerful tool for LLM analysis and verification. This research opens new avenues for understanding LLM behavior and has significant implications for model attribution, security, and the broader field of AI transparency.

Retrieval Augmented Generation for Domain-specific Question Answering

Question answering (QA) has become an important application in the advanced development of large language models. General pre-trained large language models for question-answering are not trained to properly understand the knowledge or terminology for a specific domain, such as finance, healthcare, education, and customer service for a product. To better cater to domain-specific understanding, we build an in-house question-answering system for Adobe products. We propose a novel framework to compile a large question-answer database and develop the approach for retrieval-aware finetuning of a Large Language model. We showcase that fine-tuning the retriever leads to major improvements in the final generation. Our overall approach reduces hallucinations during generation while keeping in context the latest retrieval information for contextual grounding.

Semantic In-Domain Product Identification for Search Queries

Accurate explicit and implicit product identification in search queries is critical for enhancing user experiences, especially at a company like Adobe which has over 50 products and covers queries across hundreds of tools. In this work, we present a novel approach to training a product classifier from user behavioral data. Our semantic model led to >25% relative improvement in CTR (click through rate) across the deployed surfaces; a >50% decrease in null rate; a 2x increase in the app cards surfaced, which helps drive product visibility.

Augmenting Knowledge Graph Hierarchies Using Neural Transformers

Knowledge graphs are useful tools to organize, recommend and sort data. Hierarchies in knowledge graphs provide significant benefit in improving understanding and compartmentalization of the data within a knowledge graph. This work leverages large language models to generate and augment hierarchies in an existing knowledge graph. For small (<100,000 node) domain-specific KGs, we find that a combination of few-shot prompting with one-shot generation works well, while larger KG may require cyclical generation. We present techniques for augmenting hierarchies, which led to coverage increase by 98% for intents and 99% for colors in our knowledge graph.

Contextual Font Recommendations based on User Intent

Adobe Fonts has a rich library of over 20,000 unique fonts that Adobe users utilize for creating graphics, posters, composites etc. Due to the nature of the large library, knowing what font to select can be a daunting task that requires a lot of experience. For most users in Adobe products, especially casual users of Adobe Express, this often means choosing the default font instead of utilizing the rich and diverse fonts available. In this work, we create an intent-driven system to provide contextual font recommendations to users to aid in their creative journey. Our system takes in multilingual text input and recommends suitable fonts based on the user's intent. Based on user entitlements, the mix of free and paid fonts is adjusted. The feature is currently used by millions of Adobe Express users with a CTR of >25%.

Contextual Multilingual Spellchecker for User Queries

Spellchecking is one of the most fundamental and widely used search features. Correcting incorrectly spelled user queries not only enhances the user experience but is expected by the user. However, most widely available spellchecking solutions are either lower accuracy than state-of-the-art solutions or too slow to be used for search use cases where latency is a key requirement. Furthermore, most innovative recent architectures focus on English and are not trained in a multilingual fashion and are trained for spell correction in longer text, which is a different paradigm from spell correction for user queries, where context is sparse (most queries are 1-2 words long). Finally, since most enterprises have unique vocabularies such as product names, off-the-shelf spelling solutions fall short of users' needs. In this work, we build a multilingual spellchecker that is extremely fast and scalable and that adapts its vocabulary and hence speller output based on a specific product's needs. Furthermore, our speller out-performs general purpose spellers by a wide margin on in-domain datasets. Our multilingual speller is used in search in Adobe products, powering autocomplete in various applications.

LayoutBERT: Masked Language Layout Model for Object Insertion

Image compositing is one of the most fundamental steps in creative workflows. It involves taking objects/parts of several images to create a new image, called a composite. Currently, this process is done manually by creating accurate masks of objects to be inserted and carefully blending them with the target scene or images, usually with the help of tools such as Photoshop or GIMP. While there have been several works on automatic selection of objects for creating masks, the problem of object placement within an image with the correct position, scale, and harmony remains a difficult problem with limited exploration. Automatic object insertion in images or designs is a difficult problem as it requires understanding of the scene geometry and the color harmony between objects. We propose LayoutBERT for the object insertion task. It uses a novel self-supervised masked language model objective and bidirectional multi-head self-attention. It outperforms previous layout-based likelihood models and shows favorable properties in terms of model capacity. We demonstrate the effectiveness of our approach for object insertion in the image compositing setting and other settings like documents and design templates. We further demonstrate the usefulness of the learned representations for layout-based retrieval tasks. We provide both qualitative and quantitative evaluations on datasets from diverse domains like COCO, PublayNet, and two new datasets which we call Image Layouts and Template Layouts. Image Layouts which consists of 5.8 million images with layout annotations is the largest image layout dataset to our knowledge. We also share ablation study results on the effect of dataset size, model size and class sample size for this task.