Domain-specific Question Answering with Hybrid Search

Domain specific question answering is an evolving field that requires specialized solutions to address unique challenges. In this paper, we show that a hybrid approach combining a fine-tuned dense retriever with keyword based sparse search methods significantly enhances performance. Our system leverages a linear combination of relevance signals, including cosine similarity from dense retrieval, BM25 scores, and URL host matching, each with tunable boost parameters. Experimental results indicate that this hybrid method outperforms our single-retriever system, achieving improved accuracy while maintaining robust contextual grounding. These findings suggest that integrating multiple retrieval methodologies with weighted scoring effectively addresses the complexities of domain specific question answering in enterprise settings.

Semantic In-Domain Product Identification for Search Queries

Accurate explicit and implicit product identification in search queries is critical for enhancing user experiences, especially at a company like Adobe which has over 50 products and covers queries across hundreds of tools. In this work, we present a novel approach to training a product classifier from user behavioral data. Our semantic model led to >25% relative improvement in CTR (click through rate) across the deployed surfaces; a >50% decrease in null rate; a 2x increase in the app cards surfaced, which helps drive product visibility.