A Probabilistic Approach for Alignment with Human Comparisons

A growing trend involves integrating human knowledge into learning frameworks, leveraging subtle human feedback to refine AI models. Despite these advances, no comprehensive theoretical framework describing the specific conditions under which human comparisons improve the traditional supervised fine-tuning process has been developed. To bridge this gap, this paper studies the effective use of human comparisons to address limitations arising from noisy data and high-dimensional models. We propose a two-stage "Supervised Fine Tuning+Human Comparison" (SFT+HC) framework connecting machine learning with human feedback through a probabilistic bisection approach. The two-stage framework first learns low-dimensional representations from noisy-labeled data via an SFT procedure, and then uses human comparisons to improve the model alignment. To examine the efficacy of the alignment phase, we introduce a novel concept termed the "label-noise-to-comparison-accuracy" (LNCA) ratio. This paper theoretically identifies the conditions under which the "SFT+HC" framework outperforms pure SFT approach, leveraging this ratio to highlight the advantage of incorporating human evaluators in reducing sample complexity. We validate that the proposed conditions for the LNCA ratio are met in a case study conducted via an Amazon Mechanical Turk experiment.

Speed Up the Cold-Start Learning in Two-Sided Bandits with Many Arms

Multi-armed bandit (MAB) algorithms are efficient approaches to reduce the opportunity cost of online experimentation and are used by companies to find the best product from periodically refreshed product catalogs. However, these algorithms face the so-called cold-start at the onset of the experiment due to a lack of knowledge of customer preferences for new products, requiring an initial data collection phase known as the burning period. During this period, MAB algorithms operate like randomized experiments, incurring large burning costs which scale with the large number of products. We attempt to reduce the burning by identifying that many products can be cast into two-sided products, and then naturally model the rewards of the products with a matrix, whose rows and columns represent the two sides respectively. Next, we design two-phase bandit algorithms that first use subsampling and low-rank matrix estimation to obtain a substantially smaller targeted set of products and then apply a UCB procedure on the target products to find the best one. We theoretically show that the proposed algorithms lower costs and expedite the experiment in cases when there is limited experimentation time along with a large product set. Our analysis also reveals three regimes of long, short, and ultra-short horizon experiments, depending on dimensions of the matrix. Empirical evidence from both synthetic data and a real-world dataset on music streaming services validates this superior performance.

Fatigue-aware Bandits for Dependent Click Models

As recommender systems send a massive amount of content to keep users engaged, users may experience fatigue which is contributed by 1) an overexposure to irrelevant content, 2) boredom from seeing too many similar recommendations. To address this problem, we consider an online learning setting where a platform learns a policy to recommend content that takes user fatigue into account. We propose an extension of the Dependent Click Model (DCM) to describe users' behavior. We stipulate that for each piece of content, its attractiveness to a user depends on its intrinsic relevance and a discount factor which measures how many similar contents have been shown. Users view the recommended content sequentially and click on the ones that they find attractive. Users may leave the platform at any time, and the probability of exiting is higher when they do not like the content. Based on user's feedback, the platform learns the relevance of the underlying content as well as the discounting effect due to content fatigue. We refer to this learning task as "fatigue-aware DCM Bandit" problem. We consider two learning scenarios depending on whether the discounting effect is known. For each scenario, we propose a learning algorithm which simultaneously explores and exploits, and characterize its regret bound.

Dynamic Learning with Frequent New Product Launches: A Sequential Multinomial Logit Bandit Problem

Motivated by the phenomenon that companies introduce new products to keep abreast with customers' rapidly changing tastes, we consider a novel online learning setting where a profit-maximizing seller needs to learn customers' preferences through offering recommendations, which may contain existing products and new products that are launched in the middle of a selling period. We propose a sequential multinomial logit (SMNL) model to characterize customers' behavior when product recommendations are presented in tiers. For the offline version with known customers' preferences, we propose a polynomial-time algorithm and characterize the properties of the optimal tiered product recommendation. For the online problem, we propose a learning algorithm and quantify its regret bound. Moreover, we extend the setting to incorporate a constraint which ensures every new product is learned to a given accuracy. Our results demonstrate the tier structure can be used to mitigate the risks associated with learning new products.

Dynamic Learning of Sequential Choice Bandit Problem under Marketing Fatigue

Motivated by the observation that overexposure to unwanted marketing activities leads to customer dissatisfaction, we consider a setting where a platform offers a sequence of messages to its users and is penalized when users abandon the platform due to marketing fatigue. We propose a novel sequential choice model to capture multiple interactions taking place between the platform and its user: Upon receiving a message, a user decides on one of the three actions: accept the message, skip and receive the next message, or abandon the platform. Based on user feedback, the platform dynamically learns users' abandonment distribution and their valuations of messages to determine the length of the sequence and the order of the messages, while maximizing the cumulative payoff over a horizon of length T. We refer to this online learning task as the sequential choice bandit problem. For the offline combinatorial optimization problem, we show that an efficient polynomial-time algorithm exists. For the online problem, we propose an algorithm that balances exploration and exploitation, and characterize its regret bound. Lastly, we demonstrate how to extend the model with user contexts to incorporate personalization.