PresAIse, A Prescriptive AI Solution for Enterprises

Prescriptive AI represents a transformative shift in decision-making, offering causal insights and actionable recommendations. Despite its huge potential, enterprise adoption often faces several challenges. The first challenge is caused by the limitations of observational data for accurate causal inference which is typically a prerequisite for good decision-making. The second pertains to the interpretability of recommendations, which is crucial for enterprise decision-making settings. The third challenge is the silos between data scientists and business users, hindering effective collaboration. This paper outlines an initiative from IBM Research, aiming to address some of these challenges by offering a suite of prescriptive AI solutions. Leveraging insights from various research papers, the solution suite includes scalable causal inference methods, interpretable decision-making approaches, and the integration of large language models (LLMs) to bridge communication gaps via a conversation agent. A proof-of-concept, PresAIse, demonstrates the solutions' potential by enabling non-ML experts to interact with prescriptive AI models via a natural language interface, democratizing advanced analytics for strategic decision-making.

Constrained Prescriptive Trees via Column Generation

With the abundance of available data, many enterprises seek to implement data-driven prescriptive analytics to help them make informed decisions. These prescriptive policies need to satisfy operational constraints, and proactively eliminate rule conflicts, both of which are ubiquitous in practice. It is also desirable for them to be simple and interpretable, so they can be easily verified and implemented. Existing approaches from the literature center around constructing variants of prescriptive decision trees to generate interpretable policies. However, none of the existing methods are able to handle constraints. In this paper, we propose a scalable method that solves the constrained prescriptive policy generation problem. We introduce a novel path-based mixed-integer program (MIP) formulation which identifies a (near) optimal policy efficiently via column generation. The policy generated can be represented as a multiway-split tree which is more interpretable and informative than a binary-split tree due to its shorter rules. We demonstrate the efficacy of our method with extensive experiments on both synthetic and real datasets.

Fatigue-aware Bandits for Dependent Click Models

As recommender systems send a massive amount of content to keep users engaged, users may experience fatigue which is contributed by 1) an overexposure to irrelevant content, 2) boredom from seeing too many similar recommendations. To address this problem, we consider an online learning setting where a platform learns a policy to recommend content that takes user fatigue into account. We propose an extension of the Dependent Click Model (DCM) to describe users' behavior. We stipulate that for each piece of content, its attractiveness to a user depends on its intrinsic relevance and a discount factor which measures how many similar contents have been shown. Users view the recommended content sequentially and click on the ones that they find attractive. Users may leave the platform at any time, and the probability of exiting is higher when they do not like the content. Based on user's feedback, the platform learns the relevance of the underlying content as well as the discounting effect due to content fatigue. We refer to this learning task as "fatigue-aware DCM Bandit" problem. We consider two learning scenarios depending on whether the discounting effect is known. For each scenario, we propose a learning algorithm which simultaneously explores and exploits, and characterize its regret bound.

Model Distillation for Revenue Optimization: Interpretable Personalized Pricing

Data-driven pricing strategies are becoming increasingly common, where customers are offered a personalized price based on features that are predictive of their valuation of a product. It is desirable to have this pricing policy be simple and interpretable, so it can be verified, checked for fairness, and easily implemented. However, efforts to incorporate machine learning into a pricing framework often lead to complex pricing policies which are not interpretable, resulting in mixed results in practice. We present a customized, prescriptive tree-based algorithm that distills knowledge from a complex black box machine learning algorithm, segments customers with similar valuations and prescribes prices in such a way that maximizes revenue while maintaining interpretability. We quantify the regret of a resulting policy and demonstrate its efficacy in applications with both synthetic and real-world datasets.