IU4Rec: Interest Unit-Based Product Organization and Recommendation for E-Commerce Platform

Most recommendation systems typically follow a product-based paradigm utilizing user-product interactions to identify the most engaging items for users. However, this product-based paradigm has notable drawbacks for Xianyu~\footnote{Xianyu is China's largest online C2C e-commerce platform where a large portion of the product are post by individual sellers}. Most of the product on Xianyu posted from individual sellers often have limited stock available for distribution, and once the product is sold, it's no longer available for distribution. This result in most items distributed product on Xianyu having relatively few interactions, affecting the effectiveness of traditional recommendation depending on accumulating user-item interactions. To address these issues, we introduce \textbf{IU4Rec}, an \textbf{I}nterest \textbf{U}nit-based two-stage \textbf{Rec}ommendation system framework. We first group products into clusters based on attributes such as category, image, and semantics. These IUs are then integrated into the Recommendation system, delivering both product and technological innovations. IU4Rec begins by grouping products into clusters based on attributes such as category, image, and semantics, forming Interest Units (IUs). Then we redesign the recommendation process into two stages. In the first stage, the focus is on recommend these Interest Units, capturing broad-level interests. In the second stage, it guides users to find the best option among similar products within the selected Interest Unit. User-IU interactions are incorporated into our ranking models, offering the advantage of more persistent IU behaviors compared to item-specific interactions. Experimental results on the production dataset and online A/B testing demonstrate the effectiveness and superiority of our proposed IU-centric recommendation approach.

MetaSplit: Meta-Split Network for Limited-Stock Product Recommendation

Compared to business-to-consumer (B2C) e-commerce systems, consumer-to-consumer (C2C) e-commerce platforms usually encounter the limited-stock problem, that is, a product can only be sold one time in a C2C system. This poses several unique challenges for click-through rate (CTR) prediction. Due to limited user interactions for each product (i.e. item), the corresponding item embedding in the CTR model may not easily converge. This makes the conventional sequence modeling based approaches cannot effectively utilize user history information since historical user behaviors contain a mixture of items with different volume of stocks. Particularly, the attention mechanism in a sequence model tends to assign higher score to products with more accumulated user interactions, making limited-stock products being ignored and contribute less to the final output. To this end, we propose the Meta-Split Network (MSNet) to split user history sequence regarding to the volume of stock for each product, and adopt differentiated modeling approaches for different sequences. As for the limited-stock products, a meta-learning approach is applied to address the problem of inconvergence, which is achieved by designing meta scaling and shifting networks with ID and side information. In addition, traditional approach can hardly update item embedding once the product is consumed. Thereby, we propose an auxiliary loss that makes the parameters updatable even when the product is no longer in distribution. To the best of our knowledge, this is the first solution addressing the recommendation of limited-stock product. Experimental results on the production dataset and online A/B testing demonstrate the effectiveness of our proposed method.