Large Language Models Empowered Personalized Web Agents

Web agents have emerged as a promising direction to automate Web task completion based on user instructions, significantly enhancing user experience. Recently, Web agents have evolved from traditional agents to Large Language Models (LLMs)-based Web agents. Despite their success, existing LLM-based Web agents overlook the importance of personalized data (e.g., user profiles and historical Web behaviors) in assisting the understanding of users' personalized instructions and executing customized actions. To overcome the limitation, we first formulate the task of LLM-empowered personalized Web agents, which integrate personalized data and user instructions to personalize instruction comprehension and action execution. To address the absence of a comprehensive evaluation benchmark, we construct a Personalized Web Agent Benchmark (PersonalWAB), featuring user instructions, personalized user data, Web functions, and two evaluation paradigms across three personalized Web tasks. Moreover, we propose a Personalized User Memory-enhanced Alignment (PUMA) framework to adapt LLMs to the personalized Web agent task. PUMA utilizes a memory bank with a task-specific retrieval strategy to filter relevant historical Web behaviors. Based on the behaviors, PUMA then aligns LLMs for personalized action execution through fine-tuning and direct preference optimization. Extensive experiments validate the superiority of PUMA over existing Web agents on PersonalWAB.

Revolutionizing Text-to-Image Retrieval as Autoregressive Token-to-Voken Generation

Text-to-image retrieval is a fundamental task in multimedia processing, aiming to retrieve semantically relevant cross-modal content. Traditional studies have typically approached this task as a discriminative problem, matching the text and image via the cross-attention mechanism (one-tower framework) or in a common embedding space (two-tower framework). Recently, generative cross-modal retrieval has emerged as a new research line, which assigns images with unique string identifiers and generates the target identifier as the retrieval target. Despite its great potential, existing generative approaches are limited due to the following issues: insufficient visual information in identifiers, misalignment with high-level semantics, and learning gap towards the retrieval target. To address the above issues, we propose an autoregressive voken generation method, named AVG. AVG tokenizes images into vokens, i.e., visual tokens, and innovatively formulates the text-to-image retrieval task as a token-to-voken generation problem. AVG discretizes an image into a sequence of vokens as the identifier of the image, while maintaining the alignment with both the visual information and high-level semantics of the image. Additionally, to bridge the learning gap between generative training and the retrieval target, we incorporate discriminative training to modify the learning direction during token-to-voken training. Extensive experiments demonstrate that AVG achieves superior results in both effectiveness and efficiency.