Breaking the Barrier: Utilizing Large Language Models for Industrial Recommendation Systems through an Inferential Knowledge Graph

Recommendation systems are widely used in e-commerce websites and online platforms to address information overload. However, existing systems primarily rely on historical data and user feedback, making it difficult to capture user intent transitions. Recently, Knowledge Base (KB)-based models are proposed to incorporate expert knowledge, but it struggle to adapt to new items and the evolving e-commerce environment. To address these challenges, we propose a novel Large Language Model based Complementary Knowledge Enhanced Recommendation System (LLM-KERec). It introduces an entity extractor that extracts unified concept terms from item and user information. To provide cost-effective and reliable prior knowledge, entity pairs are generated based on entity popularity and specific strategies. The large language model determines complementary relationships in each entity pair, constructing a complementary knowledge graph. Furthermore, a new complementary recall module and an Entity-Entity-Item (E-E-I) weight decision model refine the scoring of the ranking model using real complementary exposure-click samples. Extensive experiments conducted on three industry datasets demonstrate the significant performance improvement of our model compared to existing approaches. Additionally, detailed analysis shows that LLM-KERec enhances users' enthusiasm for consumption by recommending complementary items. In summary, LLM-KERec addresses the limitations of traditional recommendation systems by incorporating complementary knowledge and utilizing a large language model to capture user intent transitions, adapt to new items, and enhance recommendation efficiency in the evolving e-commerce landscape.

SIFN: A Sentiment-aware Interactive Fusion Network for Review-based Item Recommendation

Recent studies in recommender systems have managed to achieve significantly improved performance by leveraging reviews for rating prediction. However, despite being extensively studied, these methods still suffer from some limitations. First, previous studies either encode the document or extract latent sentiment via neural networks, which are difficult to interpret the sentiment of reviewers intuitively. Second, they neglect the personalized interaction of reviews with user/item, i.e., each review has different contributions when modeling the sentiment preference of user/item. To remedy these issues, we propose a Sentiment-aware Interactive Fusion Network (SIFN) for review-based item recommendation. Specifically, we first encode user/item reviews via BERT and propose a light-weighted sentiment learner to extract semantic features of each review. Then, we propose a sentiment prediction task that guides the sentiment learner to extract sentiment-aware features via explicit sentiment labels. Finally, we design a rating prediction task that contains a rating learner with an interactive and fusion module to fuse the identity (i.e., user and item ID) and each review representation so that various interactive features can synergistically influence the final rating score. Experimental results on five real-world datasets demonstrate that the proposed model is superior to state-of-the-art models.

Multi-Interactive Attention Network for Fine-grained Feature Learning in CTR Prediction

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from three limitations. First, existing methods mostly utilize attention on the behavior of users, which is not always suitable for CTR prediction, because users often click on new products that are irrelevant to any historical behaviors. Second, in the real scenario, there exist numerous users that have operations a long time ago, but turn relatively inactive in recent times. Thus, it is hard to precisely capture user's current preferences through early behaviors. Third, multiple representations of user's historical behaviors in different feature subspaces are largely ignored. To remedy these issues, we propose a Multi-Interactive Attention Network (MIAN) to comprehensively extract the latent relationship among all kinds of fine-grained features (e.g., gender, age and occupation in user-profile). Specifically, MIAN contains a Multi-Interactive Layer (MIL) that integrates three local interaction modules to capture multiple representations of user preference through sequential behaviors and simultaneously utilize the fine-grained user-specific as well as context information. In addition, we design a Global Interaction Module (GIM) to learn the high-order interactions and balance the different impacts of multiple features. Finally, Offline experiment results from three datasets, together with an Online A/B test in a large-scale recommendation system, demonstrate the effectiveness of our proposed approach.