Personas with Attitudes: Controlling LLMs for Diverse Data Annotation

We present a novel approach for enhancing diversity and control in data annotation tasks by personalizing large language models (LLMs). We investigate the impact of injecting diverse persona descriptions into LLM prompts across two studies, exploring whether personas increase annotation diversity and whether the impacts of individual personas on the resulting annotations are consistent and controllable. Our results show that persona-prompted LLMs produce more diverse annotations than LLMs prompted without personas and that these effects are both controllable and repeatable, making our approach a suitable tool for improving data annotation in subjective NLP tasks like toxicity detection.

Sexism Detection on a Data Diet

There is an increase in the proliferation of online hate commensurate with the rise in the usage of social media. In response, there is also a significant advancement in the creation of automated tools aimed at identifying harmful text content using approaches grounded in Natural Language Processing and Deep Learning. Although it is known that training Deep Learning models require a substantial amount of annotated data, recent line of work suggests that models trained on specific subsets of the data still retain performance comparable to the model that was trained on the full dataset. In this work, we show how we can leverage influence scores to estimate the importance of a data point while training a model and designing a pruning strategy applied to the case of sexism detection. We evaluate the model performance trained on data pruned with different pruning strategies on three out-of-domain datasets and find, that in accordance with other work a large fraction of instances can be removed without significant performance drop. However, we also discover that the strategies for pruning data, previously successful in Natural Language Inference tasks, do not readily apply to the detection of harmful content and instead amplify the already prevalent class imbalance even more, leading in the worst-case to a complete absence of the hateful class.

The Unseen Targets of Hate -- A Systematic Review of Hateful Communication Datasets

Machine learning (ML)-based content moderation tools are essential to keep online spaces free from hateful communication. Yet, ML tools can only be as capable as the quality of the data they are trained on allows them. While there is increasing evidence that they underperform in detecting hateful communications directed towards specific identities and may discriminate against them, we know surprisingly little about the provenance of such bias. To fill this gap, we present a systematic review of the datasets for the automated detection of hateful communication introduced over the past decade, and unpack the quality of the datasets in terms of the identities that they embody: those of the targets of hateful communication that the data curators focused on, as well as those unintentionally included in the datasets. We find, overall, a skewed representation of selected target identities and mismatches between the targets that research conceptualizes and ultimately includes in datasets. Yet, by contextualizing these findings in the language and location of origin of the datasets, we highlight a positive trend towards the broadening and diversification of this research space.

AI-Generated Faces in the Real World: A Large-Scale Case Study of Twitter Profile Images

Recent advances in the field of generative artificial intelligence (AI) have blurred the lines between authentic and machine-generated content, making it almost impossible for humans to distinguish between such media. One notable consequence is the use of AI-generated images for fake profiles on social media. While several types of disinformation campaigns and similar incidents have been reported in the past, a systematic analysis has been lacking. In this work, we conduct the first large-scale investigation of the prevalence of AI-generated profile pictures on Twitter. We tackle the challenges of a real-world measurement study by carefully integrating various data sources and designing a multi-stage detection pipeline. Our analysis of nearly 15 million Twitter profile pictures shows that 0.052% were artificially generated, confirming their notable presence on the platform. We comprehensively examine the characteristics of these accounts and their tweet content, and uncover patterns of coordinated inauthentic behavior. The results also reveal several motives, including spamming and political amplification campaigns. Our research reaffirms the need for effective detection and mitigation strategies to cope with the potential negative effects of generative AI in the future.

People Make Better Edits: Measuring the Efficacy of LLM-Generated Counterfactually Augmented Data for Harmful Language Detection

NLP models are used in a variety of critical social computing tasks, such as detecting sexist, racist, or otherwise hateful content. Therefore, it is imperative that these models are robust to spurious features. Past work has attempted to tackle such spurious features using training data augmentation, including Counterfactually Augmented Data (CADs). CADs introduce minimal changes to existing training data points and flip their labels; training on them may reduce model dependency on spurious features. However, manually generating CADs can be time-consuming and expensive. Hence in this work, we assess if this task can be automated using generative NLP models. We automatically generate CADs using Polyjuice, ChatGPT, and Flan-T5, and evaluate their usefulness in improving model robustness compared to manually-generated CADs. By testing both model performance on multiple out-of-domain test sets and individual data point efficacy, our results show that while manual CADs are still the most effective, CADs generated by ChatGPT come a close second. One key reason for the lower performance of automated methods is that the changes they introduce are often insufficient to flip the original label.

Openbots

Social bots have recently gained attention in the context of public opinion manipulation on social media platforms. While a lot of research effort has been put into the classification and detection of such (semi-)automated programs, it is still unclear how sophisticated those bots actually are, which platforms they target, and where they originate from. To answer these questions, we gathered repository data from open source collaboration platforms to identify the status-quo as well as trends of publicly available bot code. Our findings indicate that most of the code on collaboration platforms is of supportive nature and provides modules of automation instead of fully fledged social bot programs. Hence, the cost (in terms of additional programming effort) for building social bots with the goal of topic-specific manipulation is higher than assumed and that methods in context of machine- or deep-learning currently only play a minor role. However, our approach can be applied as multifaceted knowledge discovery framework to monitor trends in public bot code evolution to detect new developments and streams.