Correcting for Interference in Experiments: A Case Study at Douyin

Interference is a ubiquitous problem in experiments conducted on two-sided content marketplaces, such as Douyin (China's analog of TikTok). In many cases, creators are the natural unit of experimentation, but creators interfere with each other through competition for viewers' limited time and attention. "Naive" estimators currently used in practice simply ignore the interference, but in doing so incur bias on the order of the treatment effect. We formalize the problem of inference in such experiments as one of policy evaluation. Off-policy estimators, while unbiased, are impractically high variance. We introduce a novel Monte-Carlo estimator, based on "Differences-in-Qs" (DQ) techniques, which achieves bias that is second-order in the treatment effect, while remaining sample-efficient to estimate. On the theoretical side, our contribution is to develop a generalized theory of Taylor expansions for policy evaluation, which extends DQ theory to all major MDP formulations. On the practical side, we implement our estimator on Douyin's experimentation platform, and in the process develop DQ into a truly "plug-and-play" estimator for interference in real-world settings: one which provides robust, low-bias, low-variance treatment effect estimates; admits computationally cheap, asymptotically exact uncertainty quantification; and reduces MSE by 99\% compared to the best existing alternatives in our applications.

Rover: An online Spark SQL tuning service via generalized transfer learning

Distributed data analytic engines like Spark are common choices to process massive data in industry. However, the performance of Spark SQL highly depends on the choice of configurations, where the optimal ones vary with the executed workloads. Among various alternatives for Spark SQL tuning, Bayesian optimization (BO) is a popular framework that finds near-optimal configurations given sufficient budget, but it suffers from the re-optimization issue and is not practical in real production. When applying transfer learning to accelerate the tuning process, we notice two domain-specific challenges: 1) most previous work focus on transferring tuning history, while expert knowledge from Spark engineers is of great potential to improve the tuning performance but is not well studied so far; 2) history tasks should be carefully utilized, where using dissimilar ones lead to a deteriorated performance in production. In this paper, we present Rover, a deployed online Spark SQL tuning service for efficient and safe search on industrial workloads. To address the challenges, we propose generalized transfer learning to boost the tuning performance based on external knowledge, including expert-assisted Bayesian optimization and controlled history transfer. Experiments on public benchmarks and real-world tasks show the superiority of Rover over competitive baselines. Notably, Rover saves an average of 50.1% of the memory cost on 12k real-world Spark SQL tasks in 20 iterations, among which 76.2% of the tasks achieve a significant memory reduction of over 60%.