Contextual Bandits for Advertising Campaigns: A Diffusion-Model Independent Approach (Extended Version)

Motivated by scenarios of information diffusion and advertising in social media, we study an influence maximization problem in which little is assumed to be known about the diffusion network or about the model that determines how information may propagate. In such a highly uncertain environment, one can focus on multi-round diffusion campaigns, with the objective to maximize the number of distinct users that are influenced or activated, starting from a known base of few influential nodes. During a campaign, spread seeds are selected sequentially at consecutive rounds, and feedback is collected in the form of the activated nodes at each round. A round's impact (reward) is then quantified as the number of newly activated nodes. Overall, one must maximize the campaign's total spread, as the sum of rounds' rewards. In this setting, an explore-exploit approach could be used to learn the key underlying diffusion parameters, while running the campaign. We describe and compare two methods of contextual multi-armed bandits, with upper-confidence bounds on the remaining potential of influencers, one using a generalized linear model and the Good-Turing estimator for remaining potential (GLM-GT-UCB), and another one that directly adapts the LinUCB algorithm to our setting (LogNorm-LinUCB). We show that they outperform baseline methods using state-of-the-art ideas, on synthetic and real-world data, while at the same time exhibiting different and complementary behavior, depending on the scenarios in which they are deployed.

Bandits Under The Influence (Extended Version)

Recommender systems should adapt to user interests as the latter evolve. A prevalent cause for the evolution of user interests is the influence of their social circle. In general, when the interests are not known, online algorithms that explore the recommendation space while also exploiting observed preferences are preferable. We present online recommendation algorithms rooted in the linear multi-armed bandit literature. Our bandit algorithms are tailored precisely to recommendation scenarios where user interests evolve under social influence. In particular, we show that our adaptations of the classic LinREL and Thompson Sampling algorithms maintain the same asymptotic regret bounds as in the non-social case. We validate our approach experimentally using both synthetic and real datasets.