360Brew: A Decoder-only Foundation Model for Personalized Ranking and Recommendation

Ranking and recommendation systems are the foundation for numerous online experiences, ranging from search results to personalized content delivery. These systems have evolved into complex, multilayered architectures that leverage vast datasets and often incorporate thousands of predictive models. The maintenance and enhancement of these models is a labor intensive process that requires extensive feature engineering. This approach not only exacerbates technical debt but also hampers innovation in extending these systems to emerging problem domains. In this report, we present our research to address these challenges by utilizing a large foundation model with a textual interface for ranking and recommendation tasks. We illustrate several key advantages of our approach: (1) a single model can manage multiple predictive tasks involved in ranking and recommendation, (2) decoder models with textual interface due to their comprehension of reasoning capabilities, can generalize to new recommendation surfaces and out-of-domain problems, and (3) by employing natural language interfaces for task definitions and verbalizing member behaviors and their social connections, we eliminate the need for feature engineering and the maintenance of complex directed acyclic graphs of model dependencies. We introduce our research pre-production model, 360Brew V1.0, a 150B parameter, decoder-only model that has been trained and fine-tuned on LinkedIn's data and tasks. This model is capable of solving over 30 predictive tasks across various segments of the LinkedIn platform, achieving performance levels comparable to or exceeding those of current production systems based on offline metrics, without task-specific fine-tuning. Notably, each of these tasks is conventionally addressed by dedicated models that have been developed and maintained over multiple years by teams of a similar or larger size than our own.

From Models to Systems: A Comprehensive Fairness Framework for Compositional Recommender Systems

Fairness research in machine learning often centers on ensuring equitable performance of individual models. However, real-world recommendation systems are built on multiple models and even multiple stages, from candidate retrieval to scoring and serving, which raises challenges for responsible development and deployment. This system-level view, as highlighted by regulations like the EU AI Act, necessitates moving beyond auditing individual models as independent entities. We propose a holistic framework for modeling system-level fairness, focusing on the end-utility delivered to diverse user groups, and consider interactions between components such as retrieval and scoring models. We provide formal insights on the limitations of focusing solely on model-level fairness and highlight the need for alternative tools that account for heterogeneity in user preferences. To mitigate system-level disparities, we adapt closed-box optimization tools (e.g., BayesOpt) to jointly optimize utility and equity. We empirically demonstrate the effectiveness of our proposed framework on synthetic and real datasets, underscoring the need for a system-level framework.