360Brew: A Decoder-only Foundation Model for Personalized Ranking and Recommendation

Ranking and recommendation systems are the foundation for numerous online experiences, ranging from search results to personalized content delivery. These systems have evolved into complex, multilayered architectures that leverage vast datasets and often incorporate thousands of predictive models. The maintenance and enhancement of these models is a labor intensive process that requires extensive feature engineering. This approach not only exacerbates technical debt but also hampers innovation in extending these systems to emerging problem domains. In this report, we present our research to address these challenges by utilizing a large foundation model with a textual interface for ranking and recommendation tasks. We illustrate several key advantages of our approach: (1) a single model can manage multiple predictive tasks involved in ranking and recommendation, (2) decoder models with textual interface due to their comprehension of reasoning capabilities, can generalize to new recommendation surfaces and out-of-domain problems, and (3) by employing natural language interfaces for task definitions and verbalizing member behaviors and their social connections, we eliminate the need for feature engineering and the maintenance of complex directed acyclic graphs of model dependencies. We introduce our research pre-production model, 360Brew V1.0, a 150B parameter, decoder-only model that has been trained and fine-tuned on LinkedIn's data and tasks. This model is capable of solving over 30 predictive tasks across various segments of the LinkedIn platform, achieving performance levels comparable to or exceeding those of current production systems based on offline metrics, without task-specific fine-tuning. Notably, each of these tasks is conventionally addressed by dedicated models that have been developed and maintained over multiple years by teams of a similar or larger size than our own.

Lambda Learner: Fast Incremental Learning on Data Streams

One of the most well-established applications of machine learning is in deciding what content to show website visitors. When observation data comes from high-velocity, user-generated data streams, machine learning methods perform a balancing act between model complexity, training time, and computational costs. Furthermore, when model freshness is critical, the training of models becomes time-constrained. Parallelized batch offline training, although horizontally scalable, is often not time-considerate or cost-effective. In this paper, we propose Lambda Learner, a new framework for training models by incremental updates in response to mini-batches from data streams. We show that the resulting model of our framework closely estimates a periodically updated model trained on offline data and outperforms it when model updates are time-sensitive. We provide theoretical proof that the incremental learning updates improve the loss-function over a stale batch model. We present a large-scale deployment on the sponsored content platform for a large social network, serving hundreds of millions of users across different channels (e.g., desktop, mobile). We address challenges and complexities from both algorithms and infrastructure perspectives, and illustrate the system details for computation, storage, and streaming production of training data.