Abstract:With the rapid development of large language models (LLMs) and the growing demand for personalized content, recommendation systems have become critical in enhancing user experience and driving engagement. Collaborative filtering algorithms, being core to many recommendation systems, have garnered significant attention for their efficiency and interpretability. However, traditional collaborative filtering approaches face numerous challenges when integrated into large-scale LLM-based systems, including high computational costs, severe data sparsity, cold start problems, and lack of scalability. This paper investigates the optimization and scalability of collaborative filtering algorithms in large language models, addressing these limitations through advanced optimization strategies. Firstly, we analyze the fundamental principles of collaborative filtering algorithms and their limitations when applied in LLM-based contexts. Next, several optimization techniques such as matrix factorization, approximate nearest neighbor search, and parallel computing are proposed to enhance computational efficiency and model accuracy. Additionally, strategies such as distributed architecture and model compression are explored to facilitate dynamic updates and scalability in data-intensive environments.
Abstract:This survey explores the fairness of large language models (LLMs) in e-commerce, examining their progress, applications, and the challenges they face. LLMs have become pivotal in the e-commerce domain, offering innovative solutions and enhancing customer experiences. This work presents a comprehensive survey on the applications and challenges of LLMs in e-commerce. The paper begins by introducing the key principles underlying the use of LLMs in e-commerce, detailing the processes of pretraining, fine-tuning, and prompting that tailor these models to specific needs. It then explores the varied applications of LLMs in e-commerce, including product reviews, where they synthesize and analyze customer feedback; product recommendations, where they leverage consumer data to suggest relevant items; product information translation, enhancing global accessibility; and product question and answer sections, where they automate customer support. The paper critically addresses the fairness challenges in e-commerce, highlighting how biases in training data and algorithms can lead to unfair outcomes, such as reinforcing stereotypes or discriminating against certain groups. These issues not only undermine consumer trust, but also raise ethical and legal concerns. Finally, the work outlines future research directions, emphasizing the need for more equitable and transparent LLMs in e-commerce. It advocates for ongoing efforts to mitigate biases and improve the fairness of these systems, ensuring they serve diverse global markets effectively and ethically. Through this comprehensive analysis, the survey provides a holistic view of the current landscape of LLMs in e-commerce, offering insights into their potential and limitations, and guiding future endeavors in creating fairer and more inclusive e-commerce environments.