We investigate non-collaborative dialogue agents that must engage in tailored strategic planning for diverse users to secure a favorable agreement. This poses challenges for existing dialogue agents due to two main reasons: their inability to integrate user-specific characteristics into their strategic planning and their training paradigm's failure to produce strategic planners that can generalize to diverse users. To address these challenges, we propose TRIP to enhance the capability in tailored strategic planning, incorporating a user-aware strategic planning module and a population-based training paradigm. Through experiments on benchmark non-collaborative dialogue tasks, we demonstrate the effectiveness of TRIP in catering to diverse users.