This paper presents an approach to estimating the continuous 6-DoF pose of an object from a single RGB image. The approach combines semantic keypoints predicted by a convolutional network (convnet) with a deformable shape model. Unlike prior investigators, we are agnostic to whether the object is textured or textureless, as the convnet learns the optimal representation from the available training-image data. Furthermore, the approach can be applied to instance- and class-based pose recovery. Additionally, we accompany our main pipeline with a technique for semi-automatic data generation from unlabeled videos. This procedure allows us to train the learnable components of our method with minimal manual intervention in the labeling process. Empirically, we show that our approach can accurately recover the 6-DoF object pose for both instance- and class-based scenarios even against a cluttered background. We apply our approach both to several, existing, large-scale datasets - including PASCAL3D+, LineMOD-Occluded, YCB-Video, and TUD-Light - and, using our labeling pipeline, to a new dataset with novel object classes that we introduce here. Extensive empirical evaluations show that our approach is able to provide pose estimation results comparable to the state of the art.