We present AliMe Assist, an intelligent assistant designed for creating an innovative online shopping experience in E-commerce. Based on question answering (QA), AliMe Assist offers assistance service, customer service, and chatting service. It is able to take voice and text input, incorporate context to QA, and support multi-round interaction. Currently, it serves millions of customer questions per day and is able to address 85% of them. In this paper, we demonstrate the system, present the underlying techniques, and share our experience in dealing with real-world QA in the E-commerce field.