Unleashing the Potential of Multi-Channel Fusion in Retrieval for Personalized Recommendations

Recommender systems (RS) are pivotal in managing information overload in modern digital services. A key challenge in RS is efficiently processing vast item pools to deliver highly personalized recommendations under strict latency constraints. Multi-stage cascade ranking addresses this by employing computationally efficient retrieval methods to cover diverse user interests, followed by more precise ranking models to refine the results. In the retrieval stage, multi-channel retrieval is often used to generate distinct item subsets from different candidate generators, leveraging the complementary strengths of these methods to maximize coverage. However, forwarding all retrieved items overwhelms downstream rankers, necessitating truncation. Despite advancements in individual retrieval methods, multi-channel fusion, the process of efficiently merging multi-channel retrieval results, remains underexplored. We are the first to identify and systematically investigate multi-channel fusion in the retrieval stage. Current industry practices often rely on heuristic approaches and manual designs, which often lead to suboptimal performance. Moreover, traditional gradient-based methods like SGD are unsuitable for this task due to the non-differentiable nature of the selection process. In this paper, we explore advanced channel fusion strategies by assigning systematically optimized weights to each channel. We utilize black-box optimization techniques, including the Cross Entropy Method and Bayesian Optimization for global weight optimization, alongside policy gradient-based approaches for personalized merging. Our methods enhance both personalization and flexibility, achieving significant performance improvements across multiple datasets and yielding substantial gains in real-world deployments, offering a scalable solution for optimizing multi-channel fusion in retrieval.

Learn over Past, Evolve for Future: Search-based Time-aware Recommendation with Sequential Behavior Data

The personalized recommendation is an essential part of modern e-commerce, where user's demands are not only conditioned by their profile but also by their recent browsing behaviors as well as periodical purchases made some time ago. In this paper, we propose a novel framework named Search-based Time-Aware Recommendation (STARec), which captures the evolving demands of users over time through a unified search-based time-aware model. More concretely, we first design a search-based module to retrieve a user's relevant historical behaviors, which are then mixed up with her recent records to be fed into a time-aware sequential network for capturing her time-sensitive demands. Besides retrieving relevant information from her personal history, we also propose to search and retrieve similar user's records as an additional reference. All these sequential records are further fused to make the final recommendation. Beyond this framework, we also develop a novel label trick that uses the previous labels (i.e., user's feedbacks) as the input to better capture the user's browsing pattern. We conduct extensive experiments on three real-world commercial datasets on click-through-rate prediction tasks against state-of-the-art methods. Experimental results demonstrate the superiority and efficiency of our proposed framework and techniques. Furthermore, results of online experiments on a daily item recommendation platform of Company X show that STARec gains average performance improvement of around 6% and 1.5% in its two main item recommendation scenarios on CTR metric respectively.