Shop The Look: Building a Large Scale Visual Shopping System at Pinterest

As online content becomes ever more visual, the demand for searching by visual queries grows correspondingly stronger. Shop The Look is an online shopping discovery service at Pinterest, leveraging visual search to enable users to find and buy products within an image. In this work, we provide a holistic view of how we built Shop The Look, a shopping oriented visual search system, along with lessons learned from addressing shopping needs. We discuss topics including core technology across object detection and visual embeddings, serving infrastructure for realtime inference, and data labeling methodology for training/evaluation data collection and human evaluation. The user-facing impacts of our system design choices are measured through offline evaluations, human relevance judgements, and online A/B experiments. The collective improvements amount to cumulative relative gains of over 160% in end-to-end human relevance judgements and over 80% in engagement. Shop The Look is deployed in production at Pinterest.

Visual Discovery at Pinterest

Over the past three years Pinterest has experimented with several visual search and recommendation services, including Related Pins (2014), Similar Looks (2015), Flashlight (2016) and Lens (2017). This paper presents an overview of our visual discovery engine powering these services, and shares the rationales behind our technical and product decisions such as the use of object detection and interactive user interfaces. We conclude that this visual discovery engine significantly improves engagement in both search and recommendation tasks.