Transferable and Forecastable User Targeting Foundation Model

User targeting, the process of selecting targeted users from a pool of candidates for non-expert marketers, has garnered substantial attention with the advancements in digital marketing. However, existing user targeting methods encounter two significant challenges: (i) Poor cross-domain and cross-scenario transferability and generalization, and (ii) Insufficient forecastability in real-world applications. These limitations hinder their applicability across diverse industrial scenarios. In this work, we propose FIND, an industrial-grade, transferable, and forecastable user targeting foundation model. To enhance cross-domain transferability, our framework integrates heterogeneous multi-scenario user data, aligning them with one-sentence targeting demand inputs through contrastive pre-training. For improved forecastability, the text description of each user is derived based on anticipated future behaviors, while user representations are constructed from historical information. Experimental results demonstrate that our approach significantly outperforms existing baselines in cross-domain, real-world user targeting scenarios, showcasing the superior capabilities of FIND. Moreover, our method has been successfully deployed on the Alipay platform and is widely utilized across various scenarios.

SAUGE: Taming SAM for Uncertainty-Aligned Multi-Granularity Edge Detection

Edge labels are typically at various granularity levels owing to the varying preferences of annotators, thus handling the subjectivity of per-pixel labels has been a focal point for edge detection. Previous methods often employ a simple voting strategy to diminish such label uncertainty or impose a strong assumption of labels with a pre-defined distribution, e.g., Gaussian. In this work, we unveil that the segment anything model (SAM) provides strong prior knowledge to model the uncertainty in edge labels. Our key insight is that the intermediate SAM features inherently correspond to object edges at various granularities, which reflects different edge options due to uncertainty. Therefore, we attempt to align uncertainty with granularity by regressing intermediate SAM features from different layers to object edges at multi-granularity levels. In doing so, the model can fully and explicitly explore diverse ``uncertainties'' in a data-driven fashion. Specifically, we inject a lightweight module (~ 1.5% additional parameters) into the frozen SAM to progressively fuse and adapt its intermediate features to estimate edges from coarse to fine. It is crucial to normalize the granularity level of human edge labels to match their innate uncertainty. For this, we simply perform linear blending to the real edge labels at hand to create pseudo labels with varying granularities. Consequently, our uncertainty-aligned edge detector can flexibly produce edges at any desired granularity (including an optimal one). Thanks to SAM, our model uniquely demonstrates strong generalizability for cross-dataset edge detection. Extensive experimental results on BSDS500, Muticue and NYUDv2 validate our model's superiority.

Progressive Pretext Task Learning for Human Trajectory Prediction

Human trajectory prediction is a practical task of predicting the future positions of pedestrians on the road, which typically covers all temporal ranges from short-term to long-term within a trajectory. However, existing works attempt to address the entire trajectory prediction with a singular, uniform training paradigm, neglecting the distinction between short-term and long-term dynamics in human trajectories. To overcome this limitation, we introduce a novel Progressive Pretext Task learning (PPT) framework, which progressively enhances the model's capacity of capturing short-term dynamics and long-term dependencies for the final entire trajectory prediction. Specifically, we elaborately design three stages of training tasks in the PPT framework. In the first stage, the model learns to comprehend the short-term dynamics through a stepwise next-position prediction task. In the second stage, the model is further enhanced to understand long-term dependencies through a destination prediction task. In the final stage, the model aims to address the entire future trajectory task by taking full advantage of the knowledge from previous stages. To alleviate the knowledge forgetting, we further apply a cross-task knowledge distillation. Additionally, we design a Transformer-based trajectory predictor, which is able to achieve highly efficient two-step reasoning by integrating a destination-driven prediction strategy and a group of learnable prompt embeddings. Extensive experiments on popular benchmarks have demonstrated that our proposed approach achieves state-of-the-art performance with high efficiency. Code is available at https://github.com/iSEE-Laboratory/PPT.