The Metaverse: Survey, Trends, Novel Pipeline Ecosystem & Future Directions

The Metaverse offers a second world beyond reality, where boundaries are non-existent, and possibilities are endless through engagement and immersive experiences using the virtual reality (VR) technology. Many disciplines can benefit from the advancement of the Metaverse when accurately developed, including the fields of technology, gaming, education, art, and culture. Nevertheless, developing the Metaverse environment to its full potential is an ambiguous task that needs proper guidance and directions. Existing surveys on the Metaverse focus only on a specific aspect and discipline of the Metaverse and lack a holistic view of the entire process. To this end, a more holistic, multi-disciplinary, in-depth, and academic and industry-oriented review is required to provide a thorough study of the Metaverse development pipeline. To address these issues, we present in this survey a novel multi-layered pipeline ecosystem composed of (1) the Metaverse computing, networking, communications and hardware infrastructure, (2) environment digitization, and (3) user interactions. For every layer, we discuss the components that detail the steps of its development. Also, for each of these components, we examine the impact of a set of enabling technologies and empowering domains (e.g., Artificial Intelligence, Security & Privacy, Blockchain, Business, Ethics, and Social) on its advancement. In addition, we explain the importance of these technologies to support decentralization, interoperability, user experiences, interactions, and monetization. Our presented study highlights the existing challenges for each component, followed by research directions and potential solutions. To the best of our knowledge, this survey is the most comprehensive and allows users, scholars, and entrepreneurs to get an in-depth understanding of the Metaverse ecosystem to find their opportunities and potentials for contribution.

Cloud computing as a platform for monetizing data services: A two-sided game business model

With the unprecedented reliance on cloud computing as the backbone for storing today's big data, we argue in this paper that the role of the cloud should be reshaped from being a passive virtual market to become an active platform for monetizing the big data through Artificial Intelligence (AI) services. The objective is to enable the cloud to be an active platform that can help big data service providers reach a wider set of customers and cloud users (i.e., data consumers) to be exposed to a larger and richer variety of data to run their data analytic tasks. To achieve this vision, we propose a novel game theoretical model, which consists of a mix of cooperative and competitive strategies. The players of the game are the big data service providers, cloud computing platform, and cloud users. The strategies of the players are modeled using the two-sided market theory that takes into consideration the network effects among involved parties, while integrating the externalities between the cloud resources and consumer demands into the design of the game. Simulations conducted using Amazon and google clustered data show that the proposed model improves the total surplus of all the involved parties in terms of cloud resources provision and monetary profits compared to the current merchant model.