Mobility-LLM: Learning Visiting Intentions and Travel Preferences from Human Mobility Data with Large Language Models

Location-based services (LBS) have accumulated extensive human mobility data on diverse behaviors through check-in sequences. These sequences offer valuable insights into users' intentions and preferences. Yet, existing models analyzing check-in sequences fail to consider the semantics contained in these sequences, which closely reflect human visiting intentions and travel preferences, leading to an incomplete comprehension. Drawing inspiration from the exceptional semantic understanding and contextual information processing capabilities of large language models (LLMs) across various domains, we present Mobility-LLM, a novel framework that leverages LLMs to analyze check-in sequences for multiple tasks. Since LLMs cannot directly interpret check-ins, we reprogram these sequences to help LLMs comprehensively understand the semantics of human visiting intentions and travel preferences. Specifically, we introduce a visiting intention memory network (VIMN) to capture the visiting intentions at each record, along with a shared pool of human travel preference prompts (HTPP) to guide the LLM in understanding users' travel preferences. These components enhance the model's ability to extract and leverage semantic information from human mobility data effectively. Extensive experiments on four benchmark datasets and three downstream tasks demonstrate that our approach significantly outperforms existing models, underscoring the effectiveness of Mobility-LLM in advancing our understanding of human mobility data within LBS contexts.

Spatial-Temporal Cross-View Contrastive Pre-training for Check-in Sequence Representation Learning

The rapid growth of location-based services (LBS) has yielded massive amounts of data on human mobility. Effectively extracting meaningful representations for user-generated check-in sequences is pivotal for facilitating various downstream services. However, the user-generated check-in data are simultaneously influenced by the surrounding objective circumstances and the user's subjective intention. Specifically, the temporal uncertainty and spatial diversity exhibited in check-in data make it difficult to capture the macroscopic spatial-temporal patterns of users and to understand the semantics of user mobility activities. Furthermore, the distinct characteristics of the temporal and spatial information in check-in sequences call for an effective fusion method to incorporate these two types of information. In this paper, we propose a novel Spatial-Temporal Cross-view Contrastive Representation (STCCR) framework for check-in sequence representation learning. Specifically, STCCR addresses the above challenges by employing self-supervision from "spatial topic" and "temporal intention" views, facilitating effective fusion of spatial and temporal information at the semantic level. Besides, STCCR leverages contrastive clustering to uncover users' shared spatial topics from diverse mobility activities, while employing angular momentum contrast to mitigate the impact of temporal uncertainty and noise. We extensively evaluate STCCR on three real-world datasets and demonstrate its superior performance across three downstream tasks.