Will you donate money to a chatbot? The effect of chatbot anthropomorphic features and persuasion strategies on willingness to donate

This work investigates the causal mechanism behind the effect of chatbot personification and persuasion strategies on users' perceptions and donation likelihood. In a 2 (personified vs. non-personified chatbot) x 2 (emotional vs. logical persuasion strategy) between-subjects experiment (N=76), participants engaged with a chatbot that represented a non-profit charitable organization. The results suggest that interaction with a personified chatbot evokes perceived anthropomorphism; however, it does not elicit greater willingness to donate. In fact, we found that commonly used anthropomorphic features, like name and narrative, led to negative attitudes toward an AI agent in the donation context. Our results showcase a preference for non-personified chatbots paired with logical persuasion appeal, emphasizing the significance of consistency in chatbot interaction, mirroring human-human engagement. We discuss the importance of moving from exploring the common scenario of a chatbot with machine identity vs. a chatbot with human identity in light of the recent regulations of AI systems.

Enhancing Emotion Prediction in News Headlines: Insights from ChatGPT and Seq2Seq Models for Free-Text Generation

Predicting emotions elicited by news headlines can be challenging as the task is largely influenced by the varying nature of people's interpretations and backgrounds. Previous works have explored classifying discrete emotions directly from news headlines. We provide a different approach to tackling this problem by utilizing people's explanations of their emotion, written in free-text, on how they feel after reading a news headline. Using the dataset BU-NEmo+ (Gao et al., 2022), we found that for emotion classification, the free-text explanations have a strong correlation with the dominant emotion elicited by the headlines. The free-text explanations also contain more sentimental context than the news headlines alone and can serve as a better input to emotion classification models. Therefore, in this work we explored generating emotion explanations from headlines by training a sequence-to-sequence transformer model and by using pretrained large language model, ChatGPT (GPT-4). We then used the generated emotion explanations for emotion classification. In addition, we also experimented with training the pretrained T5 model for the intermediate task of explanation generation before fine-tuning it for emotion classification. Using McNemar's significance test, methods that incorporate GPT-generated free-text emotion explanations demonstrated significant improvement (P-value < 0.05) in emotion classification from headlines, compared to methods that only use headlines. This underscores the value of using intermediate free-text explanations for emotion prediction tasks with headlines.