Breaking Bias, Building Bridges: Evaluation and Mitigation of Social Biases in LLMs via Contact Hypothesis

Large Language Models (LLMs) perpetuate social biases, reflecting prejudices in their training data and reinforcing societal stereotypes and inequalities. Our work explores the potential of the Contact Hypothesis, a concept from social psychology for debiasing LLMs. We simulate various forms of social contact through LLM prompting to measure their influence on the model's biases, mirroring how intergroup interactions can reduce prejudices in social contexts. We create a dataset of 108,000 prompts following a principled approach replicating social contact to measure biases in three LLMs (LLaMA 2, Tulu, and NousHermes) across 13 social bias dimensions. We propose a unique debiasing technique, Social Contact Debiasing (SCD), that instruction-tunes these models with unbiased responses to prompts. Our research demonstrates that LLM responses exhibit social biases when subject to contact probing, but more importantly, these biases can be significantly reduced by up to 40% in 1 epoch of instruction tuning LLaMA 2 following our SCD strategy. Our code and data are available at https://github.com/chahatraj/breakingbias.

BiasDora: Exploring Hidden Biased Associations in Vision-Language Models

Existing works examining Vision Language Models (VLMs) for social biases predominantly focus on a limited set of documented bias associations, such as gender:profession or race:crime. This narrow scope often overlooks a vast range of unexamined implicit associations, restricting the identification and, hence, mitigation of such biases. We address this gap by probing VLMs to (1) uncover hidden, implicit associations across 9 bias dimensions. We systematically explore diverse input and output modalities and (2) demonstrate how biased associations vary in their negativity, toxicity, and extremity. Our work (3) identifies subtle and extreme biases that are typically not recognized by existing methodologies. We make the Dataset of retrieved associations, (Dora), publicly available here https://github.com/chahatraj/BiasDora.

Global Voices, Local Biases: Socio-Cultural Prejudices across Languages

Human biases are ubiquitous but not uniform: disparities exist across linguistic, cultural, and societal borders. As large amounts of recent literature suggest, language models (LMs) trained on human data can reflect and often amplify the effects of these social biases. However, the vast majority of existing studies on bias are heavily skewed towards Western and European languages. In this work, we scale the Word Embedding Association Test (WEAT) to 24 languages, enabling broader studies and yielding interesting findings about LM bias. We additionally enhance this data with culturally relevant information for each language, capturing local contexts on a global scale. Further, to encompass more widely prevalent societal biases, we examine new bias dimensions across toxicity, ableism, and more. Moreover, we delve deeper into the Indian linguistic landscape, conducting a comprehensive regional bias analysis across six prevalent Indian languages. Finally, we highlight the significance of these social biases and the new dimensions through an extensive comparison of embedding methods, reinforcing the need to address them in pursuit of more equitable language models. All code, data and results are available here: https://github.com/iamshnoo/weathub.

The Effectiveness of Social Media Engagement Strategy on Disaster Fundraising

Social media has been a powerful tool and an integral part of communication, especially during natural disasters. Social media platforms help nonprofits in effective disaster management by disseminating crucial information to various communities at the earliest. Besides spreading information to every corner of the world, various platforms incorporate many features that give access to host online fundraising events, process online donations, etc. The current literature lacks the theoretical structure investigating the correlation between social media engagement and crisis management. Large nonprofit organisations like the Australian Red Cross have upscaled their operations to help nearly 6,000 bushfire survivors through various grants and helped 21,563 people with psychological support and other assistance through their recovery program (Australian Red Cross, 2021). This paper considers the case of bushfires in Australia 2019-2020 to inspect the role of social media in escalating fundraising via analysing the donation data of the Australian Red Cross from October 2019 - March 2020 and analysing the level of public interaction with their Facebook page and its content in the same period.

Is Dynamic Rumor Detection on social media Viable? An Unsupervised Perspective

With the growing popularity and ease of access to the internet, the problem of online rumors is escalating. People are relying on social media to gain information readily but fall prey to false information. There is a lack of credibility assessment techniques for online posts to identify rumors as soon as they arrive. Existing studies have formulated several mechanisms to combat online rumors by developing machine learning and deep learning algorithms. The literature so far provides supervised frameworks for rumor classification that rely on huge training datasets. However, in the online scenario where supervised learning is exigent, dynamic rumor identification becomes difficult. Early detection of online rumors is a challenging task, and studies relating to them are relatively few. It is the need of the hour to identify rumors as soon as they appear online. This work proposes a novel framework for unsupervised rumor detection that relies on an online post's content and social features using state-of-the-art clustering techniques. The proposed architecture outperforms several existing baselines and performs better than several supervised techniques. The proposed method, being lightweight, simple, and robust, offers the suitability of being adopted as a tool for online rumor identification.

A Review of Web Infodemic Analysis and Detection Trends across Multi-modalities using Deep Neural Networks

Fake news and misinformation are a matter of concern for people around the globe. Users of the internet and social media sites encounter content with false information much frequently. Fake news detection is one of the most analyzed and prominent areas of research. These detection techniques apply popular machine learning and deep learning algorithms. Previous work in this domain covers fake news detection vastly among text circulating online. Platforms that have extensively been observed and analyzed include news websites and Twitter. Facebook, Reddit, WhatsApp, YouTube, and other social applications are gradually gaining attention in this emerging field. Researchers are analyzing online data based on multiple modalities composed of text, image, video, speech, and other contributing factors. The combination of various modalities has resulted in efficient fake news detection. At present, there is an abundance of surveys consolidating textual fake news detection algorithms. This review primarily deals with multi-modal fake news detection techniques that include images, videos, and their combinations with text. We provide a comprehensive literature survey of eighty articles presenting state-of-the-art detection techniques, thereby identifying research gaps and building a pathway for researchers to further advance this domain.