Video understanding has made huge strides in recent years, relying largely on the power of the transformer architecture. As this architecture is notoriously expensive and video is highly redundant, research into improving efficiency has become particularly relevant. This has led to many creative solutions, including token merging and token selection. While most methods succeed in reducing the cost of the model and maintaining accuracy, an interesting pattern arises: most methods do not outperform the random sampling baseline. In this paper we take a closer look at this phenomenon and make several observations. First, we develop an oracle for the value of tokens which exposes a clear Pareto distribution where most tokens have remarkably low value, and just a few carry most of the perceptual information. Second, we analyze why this oracle is extremely hard to learn, as it does not consistently coincide with visual cues. Third, we observe that easy videos need fewer tokens to maintain accuracy. We build on these and further insights to propose a lightweight video model we call LITE that can select a small number of tokens effectively, outperforming state-of-the-art and existing baselines across datasets (Kinetics400 and Something-Something-V2) in the challenging trade-off of computation (GFLOPs) vs accuracy.