Diffusion models have revolutionized the field of talking head generation, yet still face challenges in expressiveness, controllability, and stability in long-time generation. In this research, we propose an EmotiveTalk framework to address these issues. Firstly, to realize better control over the generation of lip movement and facial expression, a Vision-guided Audio Information Decoupling (V-AID) approach is designed to generate audio-based decoupled representations aligned with lip movements and expression. Specifically, to achieve alignment between audio and facial expression representation spaces, we present a Diffusion-based Co-speech Temporal Expansion (Di-CTE) module within V-AID to generate expression-related representations under multi-source emotion condition constraints. Then we propose a well-designed Emotional Talking Head Diffusion (ETHD) backbone to efficiently generate highly expressive talking head videos, which contains an Expression Decoupling Injection (EDI) module to automatically decouple the expressions from reference portraits while integrating the target expression information, achieving more expressive generation performance. Experimental results show that EmotiveTalk can generate expressive talking head videos, ensuring the promised controllability of emotions and stability during long-time generation, yielding state-of-the-art performance compared to existing methods.