EulerFormer: Sequential User Behavior Modeling with Complex Vector Attention

To capture user preference, transformer models have been widely applied to model sequential user behavior data. The core of transformer architecture lies in the self-attention mechanism, which computes the pairwise attention scores in a sequence. Due to the permutation-equivariant nature, positional encoding is used to enhance the attention between token representations. In this setting, the pairwise attention scores can be derived by both semantic difference and positional difference. However, prior studies often model the two kinds of difference measurements in different ways, which potentially limits the expressive capacity of sequence modeling. To address this issue, this paper proposes a novel transformer variant with complex vector attention, named EulerFormer, which provides a unified theoretical framework to formulate both semantic difference and positional difference. The EulerFormer involves two key technical improvements. First, it employs a new transformation function for efficiently transforming the sequence tokens into polar-form complex vectors using Euler's formula, enabling the unified modeling of both semantic and positional information in a complex rotation form.Secondly, it develops a differential rotation mechanism, where the semantic rotation angles can be controlled by an adaptation function, enabling the adaptive integration of the semantic and positional information according to the semantic contexts.Furthermore, a phase contrastive learning task is proposed to improve the isotropy of contextual representations in EulerFormer. Our theoretical framework possesses a high degree of completeness and generality. It is more robust to semantic variations and possesses moresuperior theoretical properties in principle. Extensive experiments conducted on four public datasets demonstrate the effectiveness and efficiency of our approach.

RA-Rec: An Efficient ID Representation Alignment Framework for LLM-based Recommendation

Large language models (LLM) have recently emerged as a powerful tool for a variety of natural language processing tasks, bringing a new surge of combining LLM with recommendation systems, termed as LLM-based RS. Current approaches generally fall into two main paradigms, the ID direct usage paradigm and the ID translation paradigm, noting their core weakness stems from lacking recommendation knowledge and uniqueness. To address this limitation, we propose a new paradigm, ID representation, which incorporates pre-trained ID embeddings into LLMs in a complementary manner. In this work, we present RA-Rec, an efficient ID representation alignment framework for LLM-based recommendation, which is compatible with multiple ID-based methods and LLM architectures. Specifically, we treat ID embeddings as soft prompts and design an innovative alignment module and an efficient tuning method with tailored data construction for alignment. Extensive experiments demonstrate RA-Rec substantially outperforms current state-of-the-art methods, achieving up to 3.0% absolute HitRate@100 improvements while utilizing less than 10x training data.