Abstract:The rapid advancement of large language models has revolutionized various applications but also raised crucial concerns about their potential to perpetuate biases and unfairness when deployed in social media contexts. Evaluating LLMs' potential biases and fairness has become crucial, as existing methods rely on limited prompts focusing on just a few groups, lacking a comprehensive categorical perspective. In this paper, we propose evaluating LLM biases from a group fairness lens using a novel hierarchical schema characterizing diverse social groups. Specifically, we construct a dataset, GFair, encapsulating target-attribute combinations across multiple dimensions. In addition, we introduce statement organization, a new open-ended text generation task, to uncover complex biases in LLMs. Extensive evaluations of popular LLMs reveal inherent safety concerns. To mitigate the biases of LLM from a group fairness perspective, we pioneer a novel chain-of-thought method GF-Think to mitigate biases of LLMs from a group fairness perspective. Experimental results demonstrate its efficacy in mitigating bias in LLMs to achieve fairness.
Abstract:Product attribute values are essential in many e-commerce scenarios, such as customer service robots, product recommendations, and product retrieval. While in the real world, the attribute values of a product are usually incomplete and vary over time, which greatly hinders the practical applications. In this paper, we propose a multimodal method to jointly predict product attributes and extract values from textual product descriptions with the help of the product images. We argue that product attributes and values are highly correlated, e.g., it will be easier to extract the values on condition that the product attributes are given. Thus, we jointly model the attribute prediction and value extraction tasks from multiple aspects towards the interactions between attributes and values. Moreover, product images have distinct effects on our tasks for different product attributes and values. Thus, we selectively draw useful visual information from product images to enhance our model. We annotate a multimodal product attribute value dataset that contains 87,194 instances, and the experimental results on this dataset demonstrate that explicitly modeling the relationship between attributes and values facilitates our method to establish the correspondence between them, and selectively utilizing visual product information is necessary for the task. Our code and dataset will be released to the public.