Behavior-Contextualized Item Preference Modeling for Multi-Behavior Recommendation

In recommender systems, multi-behavior methods have demonstrated their effectiveness in mitigating issues like data sparsity, a common challenge in traditional single-behavior recommendation approaches. These methods typically infer user preferences from various auxiliary behaviors and apply them to the target behavior for recommendations. However, this direct transfer can introduce noise to the target behavior in recommendation, due to variations in user attention across different behaviors. To address this issue, this paper introduces a novel approach, Behavior-Contextualized Item Preference Modeling (BCIPM), for multi-behavior recommendation. Our proposed Behavior-Contextualized Item Preference Network discerns and learns users' specific item preferences within each behavior. It then considers only those preferences relevant to the target behavior for final recommendations, significantly reducing noise from auxiliary behaviors. These auxiliary behaviors are utilized solely for training the network parameters, thereby refining the learning process without compromising the accuracy of the target behavior recommendations. To further enhance the effectiveness of BCIPM, we adopt a strategy of pre-training the initial embeddings. This step is crucial for enriching the item-aware preferences, particularly in scenarios where data related to the target behavior is sparse. Comprehensive experiments conducted on four real-world datasets demonstrate BCIPM's superior performance compared to several leading state-of-the-art models, validating the robustness and efficiency of our proposed approach.

MB-HGCN: A Hierarchical Graph Convolutional Network for Multi-behavior Recommendation

Collaborative filtering-based recommender systems that rely on a single type of behavior often encounter serious sparsity issues in real-world applications, leading to unsatisfactory performance. Multi-behavior Recommendation (MBR) is a method that seeks to learn user preferences, represented as vector embeddings, from auxiliary information. By leveraging these preferences for target behavior recommendations, MBR addresses the sparsity problem and improves the accuracy of recommendations. In this paper, we propose MB-HGCN, a novel multi-behavior recommendation model that uses a hierarchical graph convolutional network to learn user and item embeddings from coarse-grained on the global level to fine-grained on the behavior-specific level. Our model learns global embeddings from a unified homogeneous graph constructed by the interactions of all behaviors, which are then used as initialized embeddings for behavior-specific embedding learning in each behavior graph. We also emphasize the distinct of the user and item behaviorspecific embeddings and design two simple-yet-effective strategies to aggregate the behavior-specific embeddings for users and items, respectively. Finally, we adopt multi-task learning for optimization. Extensive experimental results on three real-world datasets demonstrate that our model significantly outperforms the baselines, achieving a relative improvement of 73.93% and 74.21% for HR@10 and NDCG@10, respectively, on the Tmall datasets.

Cascading Residual Graph Convolutional Network for Multi-Behavior Recommendation

Multi-behavior recommendation exploits multiple types of user-item interactions to alleviate the data sparsity problem faced by the traditional models that often utilize only one type of interaction for recommendation. In real scenarios, users often take a sequence of actions to interact with an item, in order to get more information about the item and thus accurately evaluate whether an item fits personal preference. Those interaction behaviors often obey a certain order, and different behaviors reveal different information or aspects of user preferences towards the target item. Most existing multi-behavior recommendation methods take the strategy to first extract information from different behaviors separately and then fuse them for final prediction. However, they have not exploited the connections between different behaviors to learn user preferences. Besides, they often introduce complex model structures and more parameters to model multiple behaviors, largely increasing the space and time complexity. In this work, we propose a lightweight multi-behavior recommendation model named Cascading Residual Graph Convolutional Network (CRGCN for short), which can explicitly exploit the connections between different behaviors into the embedding learning process without introducing any additional parameters. In particular, we design a cascading residual graph convolutional network structure, which enables our model to learn user preferences by continuously refining user embeddings across different types of behaviors. The multi-task learning method is adopted to jointly optimize our model based on different behaviors. Extensive experimental results on two real-world benchmark datasets show that CRGCN can substantially outperform state-of-the-art methods. Further studies also analyze the effects of leveraging multi-behaviors in different numbers and orders on the final performance.