Extreme Multi-label Learning for Semantic Matching in Product Search

We consider the problem of semantic matching in product search: given a customer query, retrieve all semantically related products from a huge catalog of size 100 million, or more. Because of large catalog spaces and real-time latency constraints, semantic matching algorithms not only desire high recall but also need to have low latency. Conventional lexical matching approaches (e.g., Okapi-BM25) exploit inverted indices to achieve fast inference time, but fail to capture behavioral signals between queries and products. In contrast, embedding-based models learn semantic representations from customer behavior data, but the performance is often limited by shallow neural encoders due to latency constraints. Semantic product search can be viewed as an eXtreme Multi-label Classification (XMC) problem, where customer queries are input instances and products are output labels. In this paper, we aim to improve semantic product search by using tree-based XMC models where inference time complexity is logarithmic in the number of products. We consider hierarchical linear models with n-gram features for fast real-time inference. Quantitatively, our method maintains a low latency of 1.25 milliseconds per query and achieves a 65% improvement of Recall@100 (60.9% v.s. 36.8%) over a competing embedding-based DSSM model. Our model is robust to weight pruning with varying thresholds, which can flexibly meet different system requirements for online deployments. Qualitatively, our method can retrieve products that are complementary to existing product search system and add diversity to the match set.

Enabling Efficiency-Precision Trade-offs for Label Trees in Extreme Classification

Extreme multi-label classification (XMC) aims to learn a model that can tag data points with a subset of relevant labels from an extremely large label set. Real world e-commerce applications like personalized recommendations and product advertising can be formulated as XMC problems, where the objective is to predict for a user a small subset of items from a catalog of several million products. For such applications, a common approach is to organize these labels into a tree, enabling training and inference times that are logarithmic in the number of labels. While training a model once a label tree is available is well studied, designing the structure of the tree is a difficult task that is not yet well understood, and can dramatically impact both model latency and statistical performance. Existing approaches to tree construction fall at an extreme point, either optimizing exclusively for statistical performance, or for latency. We propose an efficient information theory inspired algorithm to construct intermediary operating points that trade off between the benefits of both. Our algorithm enables interpolation between these objectives, which was not previously possible. We corroborate our theoretical analysis with numerical results, showing that on the Wiki-500K benchmark dataset our method can reduce a proxy for expected latency by up to 28% while maintaining the same accuracy as Parabel. On several datasets derived from e-commerce customer logs, our modified label tree is able to improve this expected latency metric by up to 20% while maintaining the same accuracy. Finally, we discuss challenges in realizing these latency improvements in deployed models.