Reliable Imputed-Sample Assisted Vertical Federated Learning

Vertical Federated Learning (VFL) is a well-known FL variant that enables multiple parties to collaboratively train a model without sharing their raw data. Existing VFL approaches focus on overlapping samples among different parties, while their performance is constrained by the limited number of these samples, leaving numerous non-overlapping samples unexplored. Some previous work has explored techniques for imputing missing values in samples, but often without adequate attention to the quality of the imputed samples. To address this issue, we propose a Reliable Imputed-Sample Assisted (RISA) VFL framework to effectively exploit non-overlapping samples by selecting reliable imputed samples for training VFL models. Specifically, after imputing non-overlapping samples, we introduce evidence theory to estimate the uncertainty of imputed samples, and only samples with low uncertainty are selected. In this way, high-quality non-overlapping samples are utilized to improve VFL model. Experiments on two widely used datasets demonstrate the significant performance gains achieved by the RISA, especially with the limited overlapping samples, e.g., a 48% accuracy gain on CIFAR-10 with only 1% overlapping samples.

FedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning

Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and click feedbacks, while demand-side advertising platform collects users' post-click behaviors such as dwell time and conversion decisions. To estimate CVR accurately and protect data privacy better, vertical federated learning (vFL) is a natural solution to combine two sides' advantages for training models, without exchanging raw data. Both CVR estimation and applied vFL algorithms have attracted increasing research attentions. However, standardized and systematical evaluations are missing: due to the lack of standardized datasets, existing studies adopt public datasets to simulate a vFL setting via hand-crafted feature partition, which brings challenges to fair comparison. We introduce FedAds, the first benchmark for CVR estimation with vFL, to facilitate standardized and systematical evaluations for vFL algorithms. It contains a large-scale real world dataset collected from Alibaba's advertising platform, as well as systematical evaluations for both effectiveness and privacy aspects of various vFL algorithms. Besides, we also explore to incorporate unaligned data in vFL to improve effectiveness, and develop perturbation operations to protect privacy well. We hope that future research work in vFL and CVR estimation benefits from the FedAds benchmark.