By combining natural language understanding and the generation capabilities and breadth of knowledge of large language models with image perception, recent large vision language models (LVLMs) have shown unprecedented reasoning capabilities in the real world. However, the generated text often suffers from inaccurate grounding in the visual input, resulting in errors such as hallucinating nonexistent scene elements, missing significant parts of the scene, and inferring incorrect attributes and relationships between objects. To address these issues, we introduce a novel framework, ViGoR (Visual Grounding Through Fine-Grained Reward Modeling) that utilizes fine-grained reward modeling to significantly enhance the visual grounding of LVLMs over pre-trained baselines. This improvement is efficiently achieved using much cheaper human evaluations instead of full supervisions, as well as automated methods. We show the effectiveness of our approach through numerous metrics on several benchmarks. Additionally, we construct a comprehensive and challenging dataset specifically designed to validate the visual grounding capabilities of LVLMs. Finally, we plan to release our human annotation comprising approximately 16,000 images and generated text pairs with fine-grained evaluations to contribute to related research in the community.