Diffusion Transformer(DiT)-based generation models have achieved remarkable success in video generation. However, their inherent computational demands pose significant efficiency challenges. In this paper, we exploit the inherent temporal non-uniformity of real-world videos and observe that videos exhibit dynamic information density, with high-motion segments demanding greater detail preservation than static scenes. Inspired by this temporal non-uniformity, we propose VGDFR, a training-free approach for Diffusion-based Video Generation with Dynamic Latent Frame Rate. VGDFR adaptively adjusts the number of elements in latent space based on the motion frequency of the latent space content, using fewer tokens for low-frequency segments while preserving detail in high-frequency segments. Specifically, our key contributions are: (1) A dynamic frame rate scheduler for DiT video generation that adaptively assigns frame rates for video segments. (2) A novel latent-space frame merging method to align latent representations with their denoised counterparts before merging those redundant in low-resolution space. (3) A preference analysis of Rotary Positional Embeddings (RoPE) across DiT layers, informing a tailored RoPE strategy optimized for semantic and local information capture. Experiments show that VGDFR can achieve a speedup up to 3x for video generation with minimal quality degradation.