PAID: A Framework of Product-Centric Advertising Image Design

In E-commerce platforms, a full advertising image is composed of a background image and marketing taglines. Automatic ad image design reduces human costs and plays a crucial role. For the convenience of users, a novel automatic framework named Product-Centric Advertising Image Design (PAID) is proposed in this work. PAID takes the product foreground image, required taglines, and target size as input and creates an ad image automatically. PAID consists of four sequential stages: prompt generation, layout generation, background image generation, and graphics rendering. Different expert models are trained to conduct these sub-tasks. A visual language model (VLM) based prompt generation model is leveraged to produce a product-matching background prompt. The layout generation model jointly predicts text and image layout according to the background prompt, product, and taglines to achieve the best harmony. An SDXL-based layout-controlled inpainting model is trained to generate an aesthetic background image. Previous ad image design methods take a background image as input and then predict the layout of taglines, which limits the spatial layout due to fixed image content. Innovatively, our PAID adjusts the stages to produce an unrestricted layout. To complete the PAID framework, we created two high-quality datasets, PITA and PIL. Extensive experimental results show that PAID creates more visually pleasing advertising images than previous methods.