Recent advances in text-to-image personalization have enabled high-quality and controllable image synthesis for user-provided concepts. However, existing methods still struggle to balance identity preservation with text alignment. Our approach is based on the fact that generating prompt-aligned images requires a precise semantic understanding of the prompt, which involves accurately processing the interactions between the new concept and its surrounding context tokens within the CLIP text encoder. To address this, we aim to embed the new concept properly into the input embedding space of the text encoder, allowing for seamless integration with existing tokens. We introduce Context Regularization (CoRe), which enhances the learning of the new concept's text embedding by regularizing its context tokens in the prompt. This is based on the insight that appropriate output vectors of the text encoder for the context tokens can only be achieved if the new concept's text embedding is correctly learned. CoRe can be applied to arbitrary prompts without requiring the generation of corresponding images, thus improving the generalization of the learned text embedding. Additionally, CoRe can serve as a test-time optimization technique to further enhance the generations for specific prompts. Comprehensive experiments demonstrate that our method outperforms several baseline methods in both identity preservation and text alignment. Code will be made publicly available.