Async Learned User Embeddings for Ads Delivery Optimization

User representation is crucial for recommendation systems as it helps to deliver personalized recommendations by capturing user preferences and behaviors in low-dimensional vectors. High-quality user embeddings can capture subtle preferences, enable precise similarity calculations, and adapt to changing preferences over time to maintain relevance. The effectiveness of recommendation systems depends significantly on the quality of user embedding. We propose to asynchronously learn high fidelity user embeddings for billions of users each day from sequence based multimodal user activities in Meta platforms through a Transformer-like large scale feature learning module. The async learned user representations embeddings (ALURE) are further converted to user similarity graphs through graph learning and then combined with user realtime activities to retrieval highly related ads candidates for the entire ads delivery system. Our method shows significant gains in both offline and online experiments.