Botnet is one of the major threats to computer security. In previous botnet command and control (C&C) scenarios using online social networks (OSNs), methods for finding botmasters (e.g. ids, links, DGAs, etc.) are hardcoded into bots. Once a bot is reverse engineered, botmaster is exposed. Meanwhile, abnormal contents from explicit commands may expose botmaster and raise anomalies on OSNs. To overcome these deficiencies, we propose an AI-powered covert C&C channel. On leverage of neural networks, bots can find botmasters by avatars, which are converted into feature vectors. Commands are embedded into normal contents (e.g. tweets, comments, etc.) using text data augmentation and hash collision. Experiment on Twitter shows that the command-embedded contents can be generated efficiently, and bots can find botmaster and obtain commands accurately. By demonstrating how AI may help promote a covert communication on OSNs, this work provides a new perspective on botnet detection and confrontation.