Grounded Multimodal Named Entity Recognition (GMNER) task aims to identify named entities, entity types and their corresponding visual regions. GMNER task exhibits two challenging attributes: 1) The tenuous correlation between images and text on social media contributes to a notable proportion of named entities being ungroundable. 2) There exists a distinction between coarse-grained noun phrases used in similar tasks (e.g., phrase localization) and fine-grained named entities. In this paper, we propose RiVEG, a unified framework that reformulates GMNER into a joint MNER-VE-VG task by leveraging large language models (LLMs) as connecting bridges. This reformulation brings two benefits: 1) It enables us to optimize the MNER module for optimal MNER performance and eliminates the need to pre-extract region features using object detection methods, thus naturally addressing the two major limitations of existing GMNER methods. 2) The introduction of Entity Expansion Expression module and Visual Entailment (VE) module unifies Visual Grounding (VG) and Entity Grounding (EG). This endows the proposed framework with unlimited data and model scalability. Furthermore, to address the potential ambiguity stemming from the coarse-grained bounding box output in GMNER, we further construct the new Segmented Multimodal Named Entity Recognition (SMNER) task and corresponding Twitter-SMNER dataset aimed at generating fine-grained segmentation masks, and experimentally demonstrate the feasibility and effectiveness of using box prompt-based Segment Anything Model (SAM) to empower any GMNER model with the ability to accomplish the SMNER task. Extensive experiments demonstrate that RiVEG significantly outperforms SoTA methods on four datasets across the MNER, GMNER, and SMNER tasks.