REFORM: Removing False Correlation in Multi-level Interaction for CTR Prediction

Click-through rate (CTR) prediction is a critical task in online advertising and recommendation systems, as accurate predictions are essential for user targeting and personalized recommendations. Most recent cutting-edge methods primarily focus on investigating complex implicit and explicit feature interactions. However, these methods neglect the issue of false correlations caused by confounding factors or selection bias. This problem is further magnified by the complexity and redundancy of these interactions. We propose a CTR prediction framework that removes false correlation in multi-level feature interaction, termed REFORM. The proposed REFORM framework exploits a wide range of multi-level high-order feature representations via a two-stream stacked recurrent structure while eliminating false correlations. The framework has two key components: I. The multi-level stacked recurrent (MSR) structure enables the model to efficiently capture diverse nonlinear interactions from feature spaces of different levels, and the richer representations lead to enhanced CTR prediction accuracy. II. The false correlation elimination (FCE) module further leverages Laplacian kernel mapping and sample reweighting methods to eliminate false correlations concealed within the multi-level features, allowing the model to focus on the true causal effects. Extensive experiments based on four challenging CTR datasets and our production dataset demonstrate that the proposed REFORM model achieves state-of-the-art performance. Codes, models and our dataset will be released at https://github.com/yansuoyuli/REFORM.