SimGym: Traffic-Grounded Browser Agents for Offline A/B Testing in E-Commerce

A/B testing remains the gold standard for evaluating e-commerce UI changes, yet it diverts traffic, takes weeks to reach significance, and risks harming user experience. We introduce SimGym, a scalable system for rapid offline A/B testing using traffic-grounded synthetic buyers powered by Large Language Model agents operating in a live browser. SimGym extracts per-shop buyer profiles and intents from production interaction data, identifies distinct behavioral archetypes, and simulates cohort-weighted sessions across control and treatment storefronts. We validate SimGym against real human outcomes from real UI changes on a major e-commerce platform under confounder control. Even without alignment post training, SimGym agents achieve state of the art alignment with observed outcome shifts and reduces experiment cycles from weeks to under an hour , enabling rapid experimentation without exposure to real buyers.

MetaDecorator: Generating Immersive Virtual Tours through Multimodality

MetaDecorator, is a framework that empowers users to personalize virtual spaces. By leveraging text-driven prompts and image synthesis techniques, MetaDecorator adorns static panoramas captured by 360{\deg} imaging devices, transforming them into uniquely styled and visually appealing environments. This significantly enhances the realism and engagement of virtual tours compared to traditional offerings. Beyond the core framework, we also discuss the integration of Large Language Models (LLMs) and haptics in the VR application to provide a more immersive experience.